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E-integrated Marketing Communication of Micro Enterprises
U: Proceedings of the 32nd DAAAM International Symposium. Beč: DAAAM International Vienna, 2021. str. 439-445. urn:nbn:hr:112:286313
Bušić, Bruno; Štavlić, Katarina; Lacković, Krešimir

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Bušić, B., Štavlić, K. i Lacković, K. (2021). E-integrated Marketing Communication of Micro Enterprises. Proceedings of the 32nd DAAAM International Symposium (str. 439-445). Beč: DAAAM International Vienna. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:112:286313

Bušić, Bruno, et al. "E-integrated Marketing Communication of Micro Enterprises." Proceedings of the 32nd DAAAM International Symposium, DAAAM International Vienna, 2021, str. 439-445. https://urn.nsk.hr/urn:nbn:hr:112:286313

Bušić, Bruno, Katarina Štavlić i Krešimir Lacković. "E-integrated Marketing Communication of Micro Enterprises." U Proceedings of the 32nd DAAAM International Symposium, 439-445. Beč: DAAAM International Vienna, 2021. Citirano 01.09.2024.. https://urn.nsk.hr/urn:nbn:hr:112:286313

Bušić, B., Štavlić, K. i Lacković, K. (2021) 'E-integrated Marketing Communication of Micro Enterprises', Proceedings of the 32nd DAAAM International Symposium, DAAAM International Vienna, Beč, str. 439-445. Preuzeto s: https://urn.nsk.hr/urn:nbn:hr:112:286313 (Datum pristupa: 01.09.2024.)

Bušić B, Štavlić K, Lacković K. E-integrated Marketing Communication of Micro Enterprises. Proceedings of the 32nd DAAAM International Symposium. Beč: DAAAM International Vienna; 2021. Str. 439-445. [pristupljeno 01.09.2024.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:112:286313

B. Bušić, K. Štavlić i K. Lacković, "E-integrated Marketing Communication of Micro Enterprises", Proceedings of the 32nd DAAAM International Symposium Beč: DAAAM International Vienna, 2021. [Online] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:112:286313 [Citirano: 01.09.2024.]

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Podaci o radu
Naslov (engleski)E-integrated Marketing Communication of Micro Enterprises
AutorBruno Bušić
AutorKatarina Štavlić
AutorKrešimir Lacković
Autorova ustanovaVeleučilište u Požegi
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Informacijske i komunikacijske znanosti
Sažetak (engleski)
The subject of research in this paper are micro- enterprises as important factors of any national economy. The importance of small and micro- enterprises was determined, and the process of e- integrated marketing communication was defined using methods of analysis and synthesis and empirical and modelling methods. The research aims to determine the characteristics of micro- enterprises in the national economy and define the marketing process using information technologies. In micro-enterprises, the owner is the manager and thus the bearer of all creative and managerial business responsibilities, even in marketing. Accordingly, the organization of integrated marketing is defined first, and then, based on the researched possibilities of Internet technologies, integrated marketing communication as an organizational model for the efficient conduct of the process. In this way, it is possible to conduct marketing activities with minimal costs in a micro company.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Izvorni znanstveni rad
Status objaveObjavljen
Vrsta recenzijeRecenziran - međunarodna recenzija
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov zbornikaProceedings of the 32nd DAAAM International Symposium
Brojčani podacistr. 439-445
ISBN978-3-902734-33-4
p-ISSN1726-9679
URN:NBNurn:nbn:hr:112:286313
Datum objave publikacije2021
SkupNaziv: 32nd DAAAM International Symposium
Lokacija: Beč, Austrija
Datum početka: 2021-10-28
Datum završetka: 2021-10-29
Vrsta izlaganja: Predavanje
Vrsta resursaTekst
IzdavačDAAAM International Vienna
Mjesto izdavanjaBeč
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2024-05-06 06:41:58