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Scientific paper - Original scientific paper
E-integrated Marketing Communication of Micro Enterprises
In: Proceedings of the 32nd DAAAM International Symposium. Beč: DAAAM International Vienna, 2021. pp. 439-445. urn:nbn:hr:112:286313
Bušić, Bruno; Štavlić, Katarina; Lacković, Krešimir

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Bušić, B., Štavlić, K. & Lacković, K. (2021). E-integrated Marketing Communication of Micro Enterprises. Proceedings of the 32nd DAAAM International Symposium (pp. 439-445). Beč: DAAAM International Vienna. Retrieved from https://urn.nsk.hr/urn:nbn:hr:112:286313

Bušić, Bruno, et al. "E-integrated Marketing Communication of Micro Enterprises." Proceedings of the 32nd DAAAM International Symposium, DAAAM International Vienna, 2021, pp. 439-445. https://urn.nsk.hr/urn:nbn:hr:112:286313

Bušić, Bruno, Katarina Štavlić and Krešimir Lacković. "E-integrated Marketing Communication of Micro Enterprises." In Proceedings of the 32nd DAAAM International Symposium, 439-445. Beč: DAAAM International Vienna, 2021. Accessed 2025 January 21. https://urn.nsk.hr/urn:nbn:hr:112:286313

Bušić, B., Štavlić, K. and Lacković, K. (2021) 'E-integrated Marketing Communication of Micro Enterprises', Proceedings of the 32nd DAAAM International Symposium, DAAAM International Vienna, Beč, pp. 439-445. Available at: https://urn.nsk.hr/urn:nbn:hr:112:286313 (Accessed 21 January 2025)

Bušić B, Štavlić K, Lacković K. E-integrated Marketing Communication of Micro Enterprises. Proceedings of the 32nd DAAAM International Symposium. Beč: DAAAM International Vienna; 2021. Pp. 439-445. [cited 2025 January 21] Available at: https://urn.nsk.hr/urn:nbn:hr:112:286313

B. Bušić, K. Štavlić and K. Lacković, "E-integrated Marketing Communication of Micro Enterprises", Proceedings of the 32nd DAAAM International Symposium Beč: DAAAM International Vienna, 2021. [Online] Available at: https://urn.nsk.hr/urn:nbn:hr:112:286313 [Accessed: 21 January 2025]

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Metadata
Title (english)E-integrated Marketing Communication of Micro Enterprises
AuthorBruno Bušić
AuthorKatarina Štavlić
AuthorKrešimir Lacković
Author's institutionPolytehnic in Pozega
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract (english)
The subject of research in this paper are micro- enterprises as important factors of any national economy. The importance of small and micro- enterprises was determined, and the process of e- integrated marketing communication was defined using methods of analysis and synthesis and empirical and modelling methods. The research aims to determine the characteristics of micro- enterprises in the national economy and define the marketing process using information technologies. In micro-enterprises, the owner is the manager and thus the bearer of all creative and managerial business responsibilities, even in marketing. Accordingly, the organization of integrated marketing is defined first, and then, based on the researched possibilities of Internet technologies, integrated marketing communication as an organizational model for the efficient conduct of the process. In this way, it is possible to conduct marketing activities with minimal costs in a micro company.
Keywords (english)
Languageenglish
Publication typeScientific paper - Original scientific paper
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Publication titleProceedings of the 32nd DAAAM International Symposium
Numberingpp. 439-445
ISBN978-3-902734-33-4
p-ISSN1726-9679
URN:NBNurn:nbn:hr:112:286313
Publication2021
ConferenceTitle: 32nd DAAAM International Symposium
Location: Beč, Austria
Start date: 2021-10-28
End date: 2021-10-29
Assembly type: Lecture
Type of resourceText
PublisherDAAAM International Vienna
Publishing placeBeč
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-05-06 06:41:58