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Marketing Phenomenon Research of „Alternative Tourism“
In: Proceedings of 5th International Conference "Vallis Aurea" focus on reseach and innovation. Požega: Veleučilište u Požegi; DAAAM International Vienna, 2016. pp. 17-27. urn:nbn:hr:112:687773
Andrlić, Berislav; Oberdorfer, Valerie; Mršić, Leon Matija

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Andrlić, B., Oberdorfer, V. & Mršić, L. M. (2016). Marketing Phenomenon Research of „Alternative Tourism“. Proceedings of 5th International Conference "Vallis Aurea" focus on reseach and innovation (pp. 17-27). Požega: Veleučilište u Požegi; DAAAM International Vienna. Retrieved from https://urn.nsk.hr/urn:nbn:hr:112:687773

Andrlić, Berislav, et al. "Marketing Phenomenon Research of „Alternative Tourism“." Proceedings of 5th International Conference "Vallis Aurea" focus on reseach and innovation, Veleučilište u Požegi; DAAAM International Vienna, 2016, pp. 17-27. https://urn.nsk.hr/urn:nbn:hr:112:687773

Andrlić, Berislav, Valerie Oberdorfer and Leon Matija Mršić. "Marketing Phenomenon Research of „Alternative Tourism“." In Proceedings of 5th International Conference "Vallis Aurea" focus on reseach and innovation, 17-27. Požega: Veleučilište u Požegi; DAAAM International Vienna, 2016. Accessed 2024 November 23. https://urn.nsk.hr/urn:nbn:hr:112:687773

Andrlić, B., Oberdorfer, V. and Mršić, L. M. (2016) 'Marketing Phenomenon Research of „Alternative Tourism“', Proceedings of 5th International Conference "Vallis Aurea" focus on reseach and innovation, Veleučilište u Požegi; DAAAM International Vienna, Požega, pp. 17-27. Available at: https://urn.nsk.hr/urn:nbn:hr:112:687773 (Accessed 23 November 2024)

Andrlić B, Oberdorfer V, Mršić LM. Marketing Phenomenon Research of „Alternative Tourism“. Proceedings of 5th International Conference "Vallis Aurea" focus on reseach and innovation. Požega: Veleučilište u Požegi; DAAAM International Vienna; 2016. Pp. 17-27. [cited 2024 November 23] Available at: https://urn.nsk.hr/urn:nbn:hr:112:687773

B. Andrlić, V. Oberdorfer and L. M. Mršić, "Marketing Phenomenon Research of „Alternative Tourism“", Proceedings of 5th International Conference "Vallis Aurea" focus on reseach and innovation Požega: Veleučilište u Požegi; DAAAM International Vienna, 2016. [Online] Available at: https://urn.nsk.hr/urn:nbn:hr:112:687773 [Accessed: 23 November 2024]

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Metadata
Title (english)Marketing Phenomenon Research of „Alternative Tourism“
AuthorBerislav Andrlić
AuthorValerie Oberdorfer
AuthorLeon Matija Mršić
Author's institutionPolytehnic in Pozega
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
The development of tourism suggests an important role that marketing concept and consumer behaviour have due to contemporary business trends. This paper is intended to be an exploratory study of a community of people who engage in an activity called "alternative tourism", especially using services as Couchsurfing, HomeExchange, Hostel Accomodation, etc. Authors also offers some proposals on future development in this sector of e-marketing.
Keywords (english)
Languageenglish
Publication typeScientific paper - Other
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Publication titleProceedings of 5th International Conference "Vallis Aurea" focus on reseach and innovation
Edition2016
Numberingpp. 17-27
p-ISSN1847-8204
URN:NBNurn:nbn:hr:112:687773
Publication2016
ConferenceTitle: 5th International Conference "Vallis Aurea" focus on reseach and innovation
Location: Požega, Croatia
Start date: 2016-09-22
End date: 2016-09-24
Assembly type: Lecture
Type of resourceText
PublisherVeleučilište u Požegi; DAAAM International Vienna
Publishing placePožega
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-10-24 11:42:32