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Znanstveni rad - Ostalo
Marketing Phenomenon Research of „Alternative Tourism“
U: Proceedings of 5th International Conference "Vallis Aurea" focus on reseach and innovation. Požega: Veleučilište u Požegi; DAAAM International Vienna, 2016. str. 17-27. urn:nbn:hr:112:687773
Andrlić, Berislav; Oberdorfer, Valerie; Mršić, Leon Matija

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Andrlić, B., Oberdorfer, V. i Mršić, L. M. (2016). Marketing Phenomenon Research of „Alternative Tourism“. Proceedings of 5th International Conference "Vallis Aurea" focus on reseach and innovation (str. 17-27). Požega: Veleučilište u Požegi; DAAAM International Vienna. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:112:687773

Andrlić, Berislav, et al. "Marketing Phenomenon Research of „Alternative Tourism“." Proceedings of 5th International Conference "Vallis Aurea" focus on reseach and innovation, Veleučilište u Požegi; DAAAM International Vienna, 2016, str. 17-27. https://urn.nsk.hr/urn:nbn:hr:112:687773

Andrlić, Berislav, Valerie Oberdorfer i Leon Matija Mršić. "Marketing Phenomenon Research of „Alternative Tourism“." U Proceedings of 5th International Conference "Vallis Aurea" focus on reseach and innovation, 17-27. Požega: Veleučilište u Požegi; DAAAM International Vienna, 2016. Citirano 11.12.2024.. https://urn.nsk.hr/urn:nbn:hr:112:687773

Andrlić, B., Oberdorfer, V. i Mršić, L. M. (2016) 'Marketing Phenomenon Research of „Alternative Tourism“', Proceedings of 5th International Conference "Vallis Aurea" focus on reseach and innovation, Veleučilište u Požegi; DAAAM International Vienna, Požega, str. 17-27. Preuzeto s: https://urn.nsk.hr/urn:nbn:hr:112:687773 (Datum pristupa: 11.12.2024.)

Andrlić B, Oberdorfer V, Mršić LM. Marketing Phenomenon Research of „Alternative Tourism“. Proceedings of 5th International Conference "Vallis Aurea" focus on reseach and innovation. Požega: Veleučilište u Požegi; DAAAM International Vienna; 2016. Str. 17-27. [pristupljeno 11.12.2024.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:112:687773

B. Andrlić, V. Oberdorfer i L. M. Mršić, "Marketing Phenomenon Research of „Alternative Tourism“", Proceedings of 5th International Conference "Vallis Aurea" focus on reseach and innovation Požega: Veleučilište u Požegi; DAAAM International Vienna, 2016. [Online] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:112:687773 [Citirano: 11.12.2024.]

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Podaci o radu
Naslov (engleski)Marketing Phenomenon Research of „Alternative Tourism“
AutorBerislav Andrlić
AutorValerie Oberdorfer
AutorLeon Matija Mršić
Autorova ustanovaVeleučilište u Požegi
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak (engleski)
The development of tourism suggests an important role that marketing concept and consumer behaviour have due to contemporary business trends. This paper is intended to be an exploratory study of a community of people who engage in an activity called "alternative tourism", especially using services as Couchsurfing, HomeExchange, Hostel Accomodation, etc. Authors also offers some proposals on future development in this sector of e-marketing.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Ostalo
Status objaveObjavljen
Vrsta recenzijeRecenziran - međunarodna recenzija
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov zbornikaProceedings of 5th International Conference "Vallis Aurea" focus on reseach and innovation
Izdanje2016
Brojčani podacistr. 17-27
p-ISSN1847-8204
URN:NBNurn:nbn:hr:112:687773
Datum objave publikacije2016
SkupNaziv: 5th International Conference "Vallis Aurea" focus on reseach and innovation
Lokacija: Požega, Hrvatska
Datum početka: 2016-09-22
Datum završetka: 2016-09-24
Vrsta izlaganja: Predavanje
Vrsta resursaTekst
IzdavačVeleučilište u Požegi; DAAAM International Vienna
Mjesto izdavanjaPožega
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2019-10-24 11:42:32