The term "public relations" means a communication activity which in the Englishspeaking world is called public relations or "PR" for short. It is believed that this term was first used in the United States, from where its use spread to other countries. The name and position of public relations varies greatly from organization to organization. Public relations are forms of communication that, if carefully planned and implemented, ensure long-term goals of creating a positive image, which with their positive attitude create public opinion about the company, product, services it provides, gives a picture of caring for people and the environment. days of exceptional importance. The aim of this paper is to determine the role and importance of promotion based on research of external public relations on the example of Vinkovci Autumns, and based on the survey to determine the satisfaction of respondents with the promotion of events