prikaz prve stranice dokumenta ODNOSI S JAVNOŠĆU U PROMOCIJI
Access restricted to students and staff of home institution
undergraduate thesis
ODNOSI S JAVNOŠĆU U PROMOCIJI
2020. urn:nbn:hr:112:956824
Šarčević, Anamaria
Polytehnic in Pozega

Cite this document

Šarčević, A. (2020). ODNOSI S JAVNOŠĆU U PROMOCIJI (Undergraduate thesis). Požega: Polytehnic in Pozega. Retrieved from https://urn.nsk.hr/urn:nbn:hr:112:956824

Šarčević, Anamaria. "ODNOSI S JAVNOŠĆU U PROMOCIJI." Undergraduate thesis, Polytehnic in Pozega, 2020. https://urn.nsk.hr/urn:nbn:hr:112:956824

Šarčević, Anamaria. "ODNOSI S JAVNOŠĆU U PROMOCIJI." Undergraduate thesis, Polytehnic in Pozega, 2020. https://urn.nsk.hr/urn:nbn:hr:112:956824

Šarčević, A. (2020). 'ODNOSI S JAVNOŠĆU U PROMOCIJI', Undergraduate thesis, Polytehnic in Pozega, accessed 23 November 2024, https://urn.nsk.hr/urn:nbn:hr:112:956824

Šarčević A. ODNOSI S JAVNOŠĆU U PROMOCIJI [Undergraduate thesis]. Požega: Polytehnic in Pozega; 2020 [cited 2024 November 23] Available at: https://urn.nsk.hr/urn:nbn:hr:112:956824

A. Šarčević, "ODNOSI S JAVNOŠĆU U PROMOCIJI", Undergraduate thesis, Polytehnic in Pozega, Požega, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:112:956824

Please login to the repository to save this object to your list.
Metadata
TitleODNOSI S JAVNOŠĆU U PROMOCIJI
Title (english)PUBLIC RELATIONS IN PROMOTION
AuthorAnamaria Šarčević
MentorBerislav Andrlić (mentor)
Committee memberAnton Devčić (predsjednik povjerenstva)
Committee memberBerislav Andrlić (član povjerenstva)
Committee memberMarko Šostar (član povjerenstva)
GranterPolytehnic in Pozega
Požega
Defense date and country2020-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Pojam "odnosi s javnošću" označava komunikacijsku aktivnost koja se na engleskom govornom području naziva public relations ili skraćeno «PR». Smatra se da je ovaj termin najranije korišten u SAD, odakle se njegova upotreba proširila i na ostale zemlje. Naziv i položaj odnosa s javnošću jako se razlikuje od organizacije do organizacije. Odnosi s javnošću predstavljaju komunikacijske oblike koji, ako su pažljivo planirani i provedeni, osiguravaju dugoročne ciljeve stvaranja pozitivnog imidža, koji svojim pozitivnim stavom stvaraju mišljenje u javnosti o samom poduzeću, proizvodu, uslugama koje pruža, daje sliku o brizi za ljude i okoliš što je dana od iznimnog značaja. Cilj rada je utvrditi ulogu i važnost promocije na temelju istraživanja eksternih odnosa s javnošću na primjeru Vinkovačkih jeseni, te na temelju provedene ankete utvrditi zadovoljstvo ispitanika promocijom događaja
Abstract (english)
The term "public relations" means a communication activity which in the Englishspeaking world is called public relations or "PR" for short. It is believed that this term was first used in the United States, from where its use spread to other countries. The name and position of public relations varies greatly from organization to organization. Public relations are forms of communication that, if carefully planned and implemented, ensure long-term goals of creating a positive image, which with their positive attitude create public opinion about the company, product, services it provides, gives a picture of caring for people and the environment. days of exceptional importance. The aim of this paper is to determine the role and importance of promotion based on research of external public relations on the example of Vinkovci Autumns, and based on the survey to determine the satisfaction of respondents with the promotion of events
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:112:956824
Study programmeTitle: Professional study of Commerce
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-11-16 13:08:07