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ANALYSIS OF PROMOTIONAL ACTIVITIES OF MEDIUM AND LARGE WINE PRODUCERS IN CROATIA
International Journal Vallis Aurea, vol.2 (2016), no.2; 13-21. urn:nbn:hr:112:531592
Samardžija, Luka; Marinclin, Ivan

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Samardžija, L. i Marinclin, I. (2016). ANALYSIS OF PROMOTIONAL ACTIVITIES OF MEDIUM AND LARGE WINE PRODUCERS IN CROATIA. International Journal Vallis Aurea, vol.2. (no.2), 13-21. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:112:531592

Samardžija, Luka i Ivan Marinclin. "ANALYSIS OF PROMOTIONAL ACTIVITIES OF MEDIUM AND LARGE WINE PRODUCERS IN CROATIA." International Journal Vallis Aurea, vol. vol.2, br. no.2, 2016, str. 13-21. https://urn.nsk.hr/urn:nbn:hr:112:531592

Samardžija, Luka i Ivan Marinclin. "ANALYSIS OF PROMOTIONAL ACTIVITIES OF MEDIUM AND LARGE WINE PRODUCERS IN CROATIA." International Journal Vallis Aurea vol.2, br. no.2 (2016): 13-21. https://urn.nsk.hr/urn:nbn:hr:112:531592

Samardžija, L. i Marinclin, I. (2016) 'ANALYSIS OF PROMOTIONAL ACTIVITIES OF MEDIUM AND LARGE WINE PRODUCERS IN CROATIA', International Journal Vallis Aurea, vol.2(no.2), str. 13-21. Preuzeto s: https://urn.nsk.hr/urn:nbn:hr:112:531592 (Datum pristupa: 29.12.2024.)

Samardžija L, Marinclin I. ANALYSIS OF PROMOTIONAL ACTIVITIES OF MEDIUM AND LARGE WINE PRODUCERS IN CROATIA. International Journal Vallis Aurea [Internet]. 12.2016. [pristupljeno 29.12.2024.];vol.2(no.2):13-21. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:112:531592

L. Samardžija i I. Marinclin, "ANALYSIS OF PROMOTIONAL ACTIVITIES OF MEDIUM AND LARGE WINE PRODUCERS IN CROATIA", International Journal Vallis Aurea, vol. vol.2, br. no.2, str. 13-21, Prosinac 2016. [Online]. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:112:531592. [Citirano: 29.12.2024.]

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Podaci o radu
Naslov (engleski)ANALYSIS OF PROMOTIONAL ACTIVITIES OF MEDIUM AND LARGE WINE PRODUCERS IN CROATIA
AutorLuka Samardžija
AutorIvan Marinclin
Autorova ustanovaVeleučilište u Požegi
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak (engleski)
The potential for diversification in segment of wine promotion is greatly wide. But it is important to empathize that supply market achieves almost perfect offer effect and competition, bought form domestic and foreign producers is great, so promotion efforts are one of the most important activities that producers have to make in order to make their market share satisfactory. Since wine is product that is described with large number of classification, suppliers have a wide range of promotional options. However, due to the great competition it is important to make every effort to gain as much of the buyers focus as possible.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Prethodno/kratko priopćenje
Status objaveObjavljen
Vrsta recenzijeRecenziran - međunarodna recenzija
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov časopisaInternational Journal Vallis Aurea
Brojčani podacivol. vol.2, br. no.2, str. 13-21
p-ISSN2412-5210
e-ISSN1849-8485
URN:NBNurn:nbn:hr:112:531592
Datum objave publikacije2016-12
URL dokumentahttps://hrcak.srce.hr/index.php?show=clanak&id_clanak_jezik=262296
Vrsta resursaTekst
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Imenovanje-Nekomercijalno-Bez prerada 4.0 međunarodna (CC BY-NC-ND 4.0)
Datum i vrijeme pohrane2017-10-31 08:32:37