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Scientific paper - Preliminary note / Short communication
ANALYSIS OF PROMOTIONAL ACTIVITIES OF MEDIUM AND LARGE WINE PRODUCERS IN CROATIA
International Journal Vallis Aurea, vol.2 (2016), no.2; 13-21. urn:nbn:hr:112:531592
Samardžija, Luka; Marinclin, Ivan

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Samardžija, L. & Marinclin, I. (2016). ANALYSIS OF PROMOTIONAL ACTIVITIES OF MEDIUM AND LARGE WINE PRODUCERS IN CROATIA. International Journal Vallis Aurea, vol.2. (no.2), 13-21. Retrieved from https://urn.nsk.hr/urn:nbn:hr:112:531592

Samardžija, Luka and Ivan Marinclin. "ANALYSIS OF PROMOTIONAL ACTIVITIES OF MEDIUM AND LARGE WINE PRODUCERS IN CROATIA." International Journal Vallis Aurea, vol. vol.2, no. no.2, 2016, pp. 13-21. https://urn.nsk.hr/urn:nbn:hr:112:531592

Samardžija, Luka and Ivan Marinclin. "ANALYSIS OF PROMOTIONAL ACTIVITIES OF MEDIUM AND LARGE WINE PRODUCERS IN CROATIA." International Journal Vallis Aurea vol.2, no. no.2 (2016): 13-21. https://urn.nsk.hr/urn:nbn:hr:112:531592

Samardžija, L. and Marinclin, I. (2016) 'ANALYSIS OF PROMOTIONAL ACTIVITIES OF MEDIUM AND LARGE WINE PRODUCERS IN CROATIA', International Journal Vallis Aurea, vol.2(no.2), pp. 13-21. Available at: https://urn.nsk.hr/urn:nbn:hr:112:531592 (Accessed 29 December 2024)

Samardžija L, Marinclin I. ANALYSIS OF PROMOTIONAL ACTIVITIES OF MEDIUM AND LARGE WINE PRODUCERS IN CROATIA. International Journal Vallis Aurea [Internet]. 2016 December [cited 2024 December 29];vol.2(no.2):13-21. Available at: https://urn.nsk.hr/urn:nbn:hr:112:531592

L. Samardžija and I. Marinclin, "ANALYSIS OF PROMOTIONAL ACTIVITIES OF MEDIUM AND LARGE WINE PRODUCERS IN CROATIA", International Journal Vallis Aurea, vol. vol.2, no. no.2, pp. 13-21, December 2016. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:112:531592. [Accessed: 29 December 2024]

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Metadata
Title (english)ANALYSIS OF PROMOTIONAL ACTIVITIES OF MEDIUM AND LARGE WINE PRODUCERS IN CROATIA
AuthorLuka Samardžija
AuthorIvan Marinclin
Author's institutionPolytehnic in Pozega
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
The potential for diversification in segment of wine promotion is greatly wide. But it is important to empathize that supply market achieves almost perfect offer effect and competition, bought form domestic and foreign producers is great, so promotion efforts are one of the most important activities that producers have to make in order to make their market share satisfactory. Since wine is product that is described with large number of classification, suppliers have a wide range of promotional options. However, due to the great competition it is important to make every effort to gain as much of the buyers focus as possible.
Keywords (english)
Languageenglish
Publication typeScientific paper - Preliminary note / Short communication
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Journal titleInternational Journal Vallis Aurea
Numberingvol. vol.2, no. no.2, pp. 13-21
p-ISSN2412-5210
e-ISSN1849-8485
URN:NBNurn:nbn:hr:112:531592
Publication2016-12
Document URLhttps://hrcak.srce.hr/index.php?show=clanak&id_clanak_jezik=262296
Type of resourceText
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) icon
Created on2017-10-31 08:32:37