prikaz prve stranice dokumenta MARKETING STRATEGIES AND THEIR APPLICATION IN SMALL AND MEDIUM ENTERPRISES EMPHASIZING THE MODERN METHODS
  Preuzmi
PDF 260.71 KB
Znanstveni rad - Pregledni rad
MARKETING STRATEGIES AND THEIR APPLICATION IN SMALL AND MEDIUM ENTERPRISES EMPHASIZING THE MODERN METHODS
International Journal Vallis Aurea, vol.2 (2016), no.1; 51-60. urn:nbn:hr:112:384683
Čorak, Danijel; Šnajder, Ivica

Citirajte ovaj rad

Čorak, D. i Šnajder, I. (2016). MARKETING STRATEGIES AND THEIR APPLICATION IN SMALL AND MEDIUM ENTERPRISES EMPHASIZING THE MODERN METHODS. International Journal Vallis Aurea, vol.2. (no.1), 51-60. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:112:384683

Čorak, Danijel i Ivica Šnajder. "MARKETING STRATEGIES AND THEIR APPLICATION IN SMALL AND MEDIUM ENTERPRISES EMPHASIZING THE MODERN METHODS." International Journal Vallis Aurea, vol. vol.2, br. no.1, 2016, str. 51-60. https://urn.nsk.hr/urn:nbn:hr:112:384683

Čorak, Danijel i Ivica Šnajder. "MARKETING STRATEGIES AND THEIR APPLICATION IN SMALL AND MEDIUM ENTERPRISES EMPHASIZING THE MODERN METHODS." International Journal Vallis Aurea vol.2, br. no.1 (2016): 51-60. https://urn.nsk.hr/urn:nbn:hr:112:384683

Čorak, D. i Šnajder, I. (2016) 'MARKETING STRATEGIES AND THEIR APPLICATION IN SMALL AND MEDIUM ENTERPRISES EMPHASIZING THE MODERN METHODS', International Journal Vallis Aurea, vol.2(no.1), str. 51-60. Preuzeto s: https://urn.nsk.hr/urn:nbn:hr:112:384683 (Datum pristupa: 29.12.2024.)

Čorak D, Šnajder I. MARKETING STRATEGIES AND THEIR APPLICATION IN SMALL AND MEDIUM ENTERPRISES EMPHASIZING THE MODERN METHODS. International Journal Vallis Aurea [Internet]. 06.2016. [pristupljeno 29.12.2024.];vol.2(no.1):51-60. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:112:384683

D. Čorak i I. Šnajder, "MARKETING STRATEGIES AND THEIR APPLICATION IN SMALL AND MEDIUM ENTERPRISES EMPHASIZING THE MODERN METHODS", International Journal Vallis Aurea, vol. vol.2, br. no.1, str. 51-60, Lipanj 2016. [Online]. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:112:384683. [Citirano: 29.12.2024.]

Za citiranje koristite ovu mrežnu adresu: https://urn.nsk.hr/urn:nbn:hr:112:384683
Prijavite se u repozitorij kako biste mogli spremiti objekt u svoju listu.
Podaci o radu
Naslov (engleski)MARKETING STRATEGIES AND THEIR APPLICATION IN SMALL AND MEDIUM ENTERPRISES EMPHASIZING THE MODERN METHODS
AutorDanijel Čorak
AutorIvica Šnajder
Autorova ustanovaVeleučilište u Požegi
Autorova ustanovaSveučilište Josipa Jurja Strossmayera u Osijeku
Ekonomski fakultet u Osijeku
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak (engleski)
This paper will be focused on marketing strategies and their application in SMEs. Application of marketing today has become almost mandatory and the need for implementation of a common strategy. The marketing elements and strategies to invest more and more and business and other entities allocate an increasing proportion of its funds administration with a view to later less uncertain business. Marketing and its strategy is possible, and should be implemented in almost any aspect of a subject. If it does not comply with the above instruction, often in question leads itself existence same entity because who does not progress, ie. who is stagnating, in fact, going backwards, because the competition is not standing still. The competition is more ruthless, especially nowadays. The reason for this is the increasing power of buyers or consumers who have an increasing role in defining a product or service. One of the reasons is also the opening of borders, cheaper transportation, labor costs, etc. All of this points to the need for separation from dozens of new ideas, products, services, etc. Any strategy including the implementation of the marketing strategy should be preceded by thorough market research and situation in general. A number of entities, institutions and others neglect this very important step because of unwarranted fear of spending scarce resources, which actually unwittingly placed in a even worse situation, implementing some strategies which later often results in failure and even higher additional costs.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Pregledni rad
Status objaveObjavljen
Vrsta recenzijeRecenziran - međunarodna recenzija
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov časopisaInternational Journal Vallis Aurea
Brojčani podacivol. vol.2, br. no.1, str. 51-60
p-ISSN2412-5210
e-ISSN1849-8485
URN:NBNurn:nbn:hr:112:384683
Datum objave publikacije2016-06
URL dokumentahttps://hrcak.srce.hr/index.php?show=clanak&id_clanak_jezik=248589
Vrsta resursaTekst
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Imenovanje-Nekomercijalno-Bez prerada 4.0 međunarodna (CC BY-NC-ND 4.0)
Datum i vrijeme pohrane2017-10-31 08:10:07