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Scientific paper - review paper
MARKETING STRATEGIES AND THEIR APPLICATION IN SMALL AND MEDIUM ENTERPRISES EMPHASIZING THE MODERN METHODS
International Journal Vallis Aurea, vol.2 (2016), no.1; 51-60. urn:nbn:hr:112:384683
Čorak, Danijel; Šnajder, Ivica

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Čorak, D. & Šnajder, I. (2016). MARKETING STRATEGIES AND THEIR APPLICATION IN SMALL AND MEDIUM ENTERPRISES EMPHASIZING THE MODERN METHODS. International Journal Vallis Aurea, vol.2. (no.1), 51-60. Retrieved from https://urn.nsk.hr/urn:nbn:hr:112:384683

Čorak, Danijel and Ivica Šnajder. "MARKETING STRATEGIES AND THEIR APPLICATION IN SMALL AND MEDIUM ENTERPRISES EMPHASIZING THE MODERN METHODS." International Journal Vallis Aurea, vol. vol.2, no. no.1, 2016, pp. 51-60. https://urn.nsk.hr/urn:nbn:hr:112:384683

Čorak, Danijel and Ivica Šnajder. "MARKETING STRATEGIES AND THEIR APPLICATION IN SMALL AND MEDIUM ENTERPRISES EMPHASIZING THE MODERN METHODS." International Journal Vallis Aurea vol.2, no. no.1 (2016): 51-60. https://urn.nsk.hr/urn:nbn:hr:112:384683

Čorak, D. and Šnajder, I. (2016) 'MARKETING STRATEGIES AND THEIR APPLICATION IN SMALL AND MEDIUM ENTERPRISES EMPHASIZING THE MODERN METHODS', International Journal Vallis Aurea, vol.2(no.1), pp. 51-60. Available at: https://urn.nsk.hr/urn:nbn:hr:112:384683 (Accessed 01 January 2025)

Čorak D, Šnajder I. MARKETING STRATEGIES AND THEIR APPLICATION IN SMALL AND MEDIUM ENTERPRISES EMPHASIZING THE MODERN METHODS. International Journal Vallis Aurea [Internet]. 2016 June [cited 2025 January 01];vol.2(no.1):51-60. Available at: https://urn.nsk.hr/urn:nbn:hr:112:384683

D. Čorak and I. Šnajder, "MARKETING STRATEGIES AND THEIR APPLICATION IN SMALL AND MEDIUM ENTERPRISES EMPHASIZING THE MODERN METHODS", International Journal Vallis Aurea, vol. vol.2, no. no.1, pp. 51-60, June 2016. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:112:384683. [Accessed: 01 January 2025]

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Metadata
Title (english)MARKETING STRATEGIES AND THEIR APPLICATION IN SMALL AND MEDIUM ENTERPRISES EMPHASIZING THE MODERN METHODS
AuthorDanijel Čorak
AuthorIvica Šnajder
Author's institutionPolytehnic in Pozega
Author's institutionJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
This paper will be focused on marketing strategies and their application in SMEs. Application of marketing today has become almost mandatory and the need for implementation of a common strategy. The marketing elements and strategies to invest more and more and business and other entities allocate an increasing proportion of its funds administration with a view to later less uncertain business. Marketing and its strategy is possible, and should be implemented in almost any aspect of a subject. If it does not comply with the above instruction, often in question leads itself existence same entity because who does not progress, ie. who is stagnating, in fact, going backwards, because the competition is not standing still. The competition is more ruthless, especially nowadays. The reason for this is the increasing power of buyers or consumers who have an increasing role in defining a product or service. One of the reasons is also the opening of borders, cheaper transportation, labor costs, etc. All of this points to the need for separation from dozens of new ideas, products, services, etc. Any strategy including the implementation of the marketing strategy should be preceded by thorough market research and situation in general. A number of entities, institutions and others neglect this very important step because of unwarranted fear of spending scarce resources, which actually unwittingly placed in a even worse situation, implementing some strategies which later often results in failure and even higher additional costs.
Keywords (english)
Languageenglish
Publication typeScientific paper - review paper
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Journal titleInternational Journal Vallis Aurea
Numberingvol. vol.2, no. no.1, pp. 51-60
p-ISSN2412-5210
e-ISSN1849-8485
URN:NBNurn:nbn:hr:112:384683
Publication2016-06
Document URLhttps://hrcak.srce.hr/index.php?show=clanak&id_clanak_jezik=248589
Type of resourceText
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) icon
Created on2017-10-31 08:10:07