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The role internal marketing in the promotion of technology usage among teachers:an empirical investigation of the mediating role of extrinsic factors leading to improved technology use
U: Proceedings of the 30th International DAAAM Symposium ''Intelligent Manufacturing & Automation''. Beč: DAAAM International Vienna, 2019. str. 30-37. urn:nbn:hr:112:864413
Kurian, Simmy; Ramanathan, N. Hareesh; Andrlić, Berislav

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Kurian, S., Ramanathan, N. H. i Andrlić, B. (2019). The role internal marketing in the promotion of technology usage among teachers:an empirical investigation of the mediating role of extrinsic factors leading to improved technology use. Proceedings of the 30th International DAAAM Symposium ''Intelligent Manufacturing & Automation'' (str. 30-37). Beč: DAAAM International Vienna. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:112:864413

Kurian, Simmy, et al. "The role internal marketing in the promotion of technology usage among teachers:an empirical investigation of the mediating role of extrinsic factors leading to improved technology use." Proceedings of the 30th International DAAAM Symposium ''Intelligent Manufacturing & Automation'', DAAAM International Vienna, 2019, str. 30-37. https://urn.nsk.hr/urn:nbn:hr:112:864413

Kurian, Simmy, N. Hareesh Ramanathan i Berislav Andrlić. "The role internal marketing in the promotion of technology usage among teachers:an empirical investigation of the mediating role of extrinsic factors leading to improved technology use." U Proceedings of the 30th International DAAAM Symposium ''Intelligent Manufacturing & Automation'', 30-37. Beč: DAAAM International Vienna, 2019. Citirano 06.02.2025.. https://urn.nsk.hr/urn:nbn:hr:112:864413

Kurian, S., Ramanathan, N. H. i Andrlić, B. (2019) 'The role internal marketing in the promotion of technology usage among teachers:an empirical investigation of the mediating role of extrinsic factors leading to improved technology use', Proceedings of the 30th International DAAAM Symposium ''Intelligent Manufacturing & Automation'', DAAAM International Vienna, Beč, str. 30-37. Preuzeto s: https://urn.nsk.hr/urn:nbn:hr:112:864413 (Datum pristupa: 06.02.2025.)

Kurian S, Ramanathan NH, Andrlić B. The role internal marketing in the promotion of technology usage among teachers:an empirical investigation of the mediating role of extrinsic factors leading to improved technology use. Proceedings of the 30th International DAAAM Symposium ''Intelligent Manufacturing & Automation''. Beč: DAAAM International Vienna; 2019. Str. 30-37. [pristupljeno 06.02.2025.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:112:864413

S. Kurian, N. H. Ramanathan i B. Andrlić, "The role internal marketing in the promotion of technology usage among teachers:an empirical investigation of the mediating role of extrinsic factors leading to improved technology use", Proceedings of the 30th International DAAAM Symposium ''Intelligent Manufacturing & Automation'' Beč: DAAAM International Vienna, 2019. [Online] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:112:864413 [Citirano: 06.02.2025.]

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Naslov (engleski)The role internal marketing in the promotion of technology usage among teachers:an empirical investigation of the mediating role of extrinsic factors leading to improved technology use
AutorSimmy Kurian
AutorN. Hareesh Ramanathan
AutorBerislav Andrlić
Autorova ustanovaVeleučilište u Požegi
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak (engleski)
Technology adoption by the teaching community can be demonstratedby the relative ease of use and resultant use behaviour. Resource availability, as well as institutional support, are two extrinsic factors that are instrumental in framing a positive perception towards technology and ascertain the level of technology adoption by the teaching community.This paper aims to investigate the role of promotion of technology among teachers by examining the mediating role of extrinsic factors on technology usage among teachers. The study adopted a descriptive research design to collect data from a respondent base of 387 teachers from high schools and higher secondary schools, in India. It was found that there is an interactive mediation effect of, ease of use of technology in predicting the relation between resource availability and use behaviour. It was also found that resource availability had both, direct as well as the indirect effect on the use behaviour implying that resource availability wholly processed use behaviour of technology among teachers. Hence internal marketing campaigning focusing on the role of resource availability, institutional support and ease of use can enhance the usage of technology among teachers.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Izvorni znanstveni rad
Status objaveObjavljen
Vrsta recenzijeRecenziran - međunarodna recenzija
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov zbornikaProceedings of the 30th International DAAAM Symposium ''Intelligent Manufacturing & Automation''
Brojčani podacistr. 30-37
ISBN978-3-902734-22-8
p-ISSN1726-9679
URN:NBNurn:nbn:hr:112:864413
Datum objave publikacije2019
SkupNaziv: 30th DAAAM International Symposium
Lokacija: Beč, Austrija
Datum početka: 2019-10-23
Datum završetka: 2019-10-26
Vrsta izlaganja: Predavanje
Vrsta resursaTekst
IzdavačDAAAM International Vienna
Mjesto izdavanjaBeč
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2024-05-06 07:33:42