prikaz prve stranice dokumenta The role internal marketing in the promotion of technology usage among teachers:an empirical investigation of the mediating role of extrinsic factors leading to improved technology use
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Scientific paper - Original scientific paper
The role internal marketing in the promotion of technology usage among teachers:an empirical investigation of the mediating role of extrinsic factors leading to improved technology use
In: Proceedings of the 30th International DAAAM Symposium ''Intelligent Manufacturing & Automation''. Beč: DAAAM International Vienna, 2019. pp. 30-37. urn:nbn:hr:112:864413
Kurian, Simmy; Ramanathan, N. Hareesh; Andrlić, Berislav

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Kurian, S., Ramanathan, N. H. & Andrlić, B. (2019). The role internal marketing in the promotion of technology usage among teachers:an empirical investigation of the mediating role of extrinsic factors leading to improved technology use. Proceedings of the 30th International DAAAM Symposium ''Intelligent Manufacturing & Automation'' (pp. 30-37). Beč: DAAAM International Vienna. Retrieved from https://urn.nsk.hr/urn:nbn:hr:112:864413

Kurian, Simmy, et al. "The role internal marketing in the promotion of technology usage among teachers:an empirical investigation of the mediating role of extrinsic factors leading to improved technology use." Proceedings of the 30th International DAAAM Symposium ''Intelligent Manufacturing & Automation'', DAAAM International Vienna, 2019, pp. 30-37. https://urn.nsk.hr/urn:nbn:hr:112:864413

Kurian, Simmy, N. Hareesh Ramanathan and Berislav Andrlić. "The role internal marketing in the promotion of technology usage among teachers:an empirical investigation of the mediating role of extrinsic factors leading to improved technology use." In Proceedings of the 30th International DAAAM Symposium ''Intelligent Manufacturing & Automation'', 30-37. Beč: DAAAM International Vienna, 2019. Accessed 2025 January 22. https://urn.nsk.hr/urn:nbn:hr:112:864413

Kurian, S., Ramanathan, N. H. and Andrlić, B. (2019) 'The role internal marketing in the promotion of technology usage among teachers:an empirical investigation of the mediating role of extrinsic factors leading to improved technology use', Proceedings of the 30th International DAAAM Symposium ''Intelligent Manufacturing & Automation'', DAAAM International Vienna, Beč, pp. 30-37. Available at: https://urn.nsk.hr/urn:nbn:hr:112:864413 (Accessed 22 January 2025)

Kurian S, Ramanathan NH, Andrlić B. The role internal marketing in the promotion of technology usage among teachers:an empirical investigation of the mediating role of extrinsic factors leading to improved technology use. Proceedings of the 30th International DAAAM Symposium ''Intelligent Manufacturing & Automation''. Beč: DAAAM International Vienna; 2019. Pp. 30-37. [cited 2025 January 22] Available at: https://urn.nsk.hr/urn:nbn:hr:112:864413

S. Kurian, N. H. Ramanathan and B. Andrlić, "The role internal marketing in the promotion of technology usage among teachers:an empirical investigation of the mediating role of extrinsic factors leading to improved technology use", Proceedings of the 30th International DAAAM Symposium ''Intelligent Manufacturing & Automation'' Beč: DAAAM International Vienna, 2019. [Online] Available at: https://urn.nsk.hr/urn:nbn:hr:112:864413 [Accessed: 22 January 2025]

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Metadata
Title (english)The role internal marketing in the promotion of technology usage among teachers:an empirical investigation of the mediating role of extrinsic factors leading to improved technology use
AuthorSimmy Kurian
AuthorN. Hareesh Ramanathan
AuthorBerislav Andrlić
Author's institutionPolytehnic in Pozega
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
Technology adoption by the teaching community can be demonstratedby the relative ease of use and resultant use behaviour. Resource availability, as well as institutional support, are two extrinsic factors that are instrumental in framing a positive perception towards technology and ascertain the level of technology adoption by the teaching community.This paper aims to investigate the role of promotion of technology among teachers by examining the mediating role of extrinsic factors on technology usage among teachers. The study adopted a descriptive research design to collect data from a respondent base of 387 teachers from high schools and higher secondary schools, in India. It was found that there is an interactive mediation effect of, ease of use of technology in predicting the relation between resource availability and use behaviour. It was also found that resource availability had both, direct as well as the indirect effect on the use behaviour implying that resource availability wholly processed use behaviour of technology among teachers. Hence internal marketing campaigning focusing on the role of resource availability, institutional support and ease of use can enhance the usage of technology among teachers.
Keywords (english)
Languageenglish
Publication typeScientific paper - Original scientific paper
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Publication titleProceedings of the 30th International DAAAM Symposium ''Intelligent Manufacturing & Automation''
Numberingpp. 30-37
ISBN978-3-902734-22-8
p-ISSN1726-9679
URN:NBNurn:nbn:hr:112:864413
Publication2019
ConferenceTitle: 30th DAAAM International Symposium
Location: Beč, Austria
Start date: 2019-10-23
End date: 2019-10-26
Assembly type: Lecture
Type of resourceText
PublisherDAAAM International Vienna
Publishing placeBeč
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-05-06 07:33:42