Key elements in negotiation are freedom in information sharing, trying to understand needs of the other side, accent on things that are in common for both sides and at the end finding the solution that suits both sides. That is also connected to sale process because sale also needs those steps. With these steps, also the most important part is finding reliable client, as first step of successful sale, then other steps continue. As important to negotiation process, we also mention techniques of negotiation, they are key elements towards successful negotiation and for satisfaction of both sides. Techniques of negotiation can be the surrounding in which negotiations are taking place and usage of the space, assessment of thoughts that other side has, control of temperature and tone of the voice, taking notes and summary of the negotiation process, also as important as the first steps are good mood and neutrality in approach. Negotiations need to look professional and to achieve that there is need for understanding the powers in negotiations. The powers are information, personality and individual differences, position, relationship and context of situation. They are all connected as a way to reach the goal. All of the steps listed above are the steps to successful communication and they are connected in all parts.