Marketing control is a set of procedures for systematic quantitative and qualitative evaluation of the effects of micro marketing and their determinants, with the aim that the appropriate corrective action planning, organizational or executive character, these effects are optimized. In marketing, there are different ways of typology marketing - control. But the most common are: Strategic Marketing - control, control the efficiency, control of annual marketing - plan, control of profitability and control activities. With the concept of marketing control and bind the concept of controlling where the controlling subsystem functions and their managers which contributes to efficiency and effectiveness in the work of management. Controlling conduct through value systems, planning, control, information systems, systems of organization and management system. The success is the most important goal of the company, and it is credited with controlling the measurement of success of the company. This paper explores how controlling influence on the business success of the company.