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Introduction and Maintaining Public Relations of Small Enterprises in Virtual Environment
U: Proceedings of the 32nd DAAAM International Symposium. Beč: DAAAM International Vienna, 2021. str. 10-15. urn:nbn:hr:112:214543
Andrlić, Berislav; Lacković, Krešimir; Štimac, Martin

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Andrlić, B., Lacković, K. i Štimac, M. (2021). Introduction and Maintaining Public Relations of Small Enterprises in Virtual Environment. Proceedings of the 32nd DAAAM International Symposium (str. 10-15). Beč: DAAAM International Vienna. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:112:214543

Andrlić, Berislav, et al. "Introduction and Maintaining Public Relations of Small Enterprises in Virtual Environment." Proceedings of the 32nd DAAAM International Symposium, DAAAM International Vienna, 2021, str. 10-15. https://urn.nsk.hr/urn:nbn:hr:112:214543

Andrlić, Berislav, Krešimir Lacković i Martin Štimac. "Introduction and Maintaining Public Relations of Small Enterprises in Virtual Environment." U Proceedings of the 32nd DAAAM International Symposium, 10-15. Beč: DAAAM International Vienna, 2021. Citirano 05.02.2025.. https://urn.nsk.hr/urn:nbn:hr:112:214543

Andrlić, B., Lacković, K. i Štimac, M. (2021) 'Introduction and Maintaining Public Relations of Small Enterprises in Virtual Environment', Proceedings of the 32nd DAAAM International Symposium, DAAAM International Vienna, Beč, str. 10-15. Preuzeto s: https://urn.nsk.hr/urn:nbn:hr:112:214543 (Datum pristupa: 05.02.2025.)

Andrlić B, Lacković K, Štimac M. Introduction and Maintaining Public Relations of Small Enterprises in Virtual Environment. Proceedings of the 32nd DAAAM International Symposium. Beč: DAAAM International Vienna; 2021. Str. 10-15. [pristupljeno 05.02.2025.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:112:214543

B. Andrlić, K. Lacković i M. Štimac, "Introduction and Maintaining Public Relations of Small Enterprises in Virtual Environment", Proceedings of the 32nd DAAAM International Symposium Beč: DAAAM International Vienna, 2021. [Online] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:112:214543 [Citirano: 05.02.2025.]

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Podaci o radu
Naslov (engleski)Introduction and Maintaining Public Relations of Small Enterprises in Virtual Environment
AutorBerislav Andrlić
AutorKrešimir Lacković
AutorMartin Štimac
Autorova ustanovaVeleučilište u Požegi
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak (engleski)
In this paper, the object of consideration is a small company and as a subject and goal is to explore an effective model of introducing and maintaining public relations. In this sense, the methods of analysis and synthesis, ie induction and deduction, as well as abstraction and modeling, have been applied. The researched data indicate a large participation of small enterprises in terms of employment and social product creation, but also their participation in the dynamization of the national economy. Special attention is paid to public relations and it starts from the scientific assumption that in small companies it is not only a marketing but also a managerial activity. In addition, the goal is to research the model of introducing and maintaining public relations and defining the process of activities at the lowest possible cost. Therefore, the second hypothesis implies that the development of information technologies enables the setting up of a public relations process via the Internet with the aim of cost and time efficiency. From this approach, a model is proposed as the final solution for the effective introduction and maintenance of public relations in small businesses
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Izvorni znanstveni rad
Status objaveObjavljen
Vrsta recenzijeRecenziran - međunarodna recenzija
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov zbornikaProceedings of the 32nd DAAAM International Symposium
Brojčani podacistr. 10-15
ISBN978-3-902734-33-4
p-ISSN1726-9679
URN:NBNurn:nbn:hr:112:214543
Datum objave publikacije2021
SkupNaziv: 32nd DAAAM International Symposium
Lokacija: Beč, Austrija
Datum početka: 2021-10-28
Datum završetka: 2021-10-29
Vrsta izlaganja: Predavanje
Vrsta resursaTekst
IzdavačDAAAM International Vienna
Mjesto izdavanjaBeč
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2024-05-06 06:47:08