The final paper is focused on public administration marketing. Special emphasis is placed on the marketing mix in public administration, which includes the product/ service of public administration, distribution, price and promotional activities. Since public administration consists of three components, the paper analyzes separately: marketing in state administration, marketing in local and regional self-government and marketing in public services. Ultimately, a foundamental conclusion is reached that each of them has different specifics. The paper points out the fact that public administration tasks are not possible without marketing principles. This is followed by need for better communication with citizens and the mandatory education of administrative officials themselves as contact staff and the most important entity in the provision of public services. From a marketing point of view, the basic goal of the business sector is aimed at meeting the need of consumers in the market. Analogously, the paper starts from the assumption that the basic goal in public administration should be focused on meeting the needs of citizens, as users of public services. All other goals should follow this foundamental goal.