Trade has existed since the beginning of humanity. At the beginning, under trade, it meant the supply of goods in exchange for money or for some other commodity, ie goods for commodities. Customer Relationship Management is defined as the conduct of a business whereby an organization wants to increase its market position and competitive ability, its thought is greater concern for customers and establishing long-term mutual communication so that both sides are satisfied. The goal is to attract new customers and retain existing ones, to gain loyalty to that organization and increase the organization's revenue. Today, customers are the most valuable thing CRM can have. The main goal of development agencies is to improve the social and economic development of the region where they are located. The main purpose of development agencies is to stimulate the economic development of the region and their implementation at lower levels. The meaning of the existence of development agencies is a precondition for the distribution of funds from the EU Structural Funds. Rural development implies sustainable development of rural (non-urban) space. The development of rural areas is very important because of the increase of the rural economy, which in today's modern structural processes faces problems such as population aging, depopulation, and increasingly poorer socio-economic indicators that make the area undesirable for life. Today's situation in agriculture is very difficult, family farms are falling and the European Agricultural Fund for Rural Development wants to achieve the strengthening of the agricultural sector.