prikaz prve stranice dokumenta DISTRIBUCIJA I LOGISTIKA KAO ELEMENTI MARKETINŠKOG MIKSA
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undergraduate thesis
DISTRIBUCIJA I LOGISTIKA KAO ELEMENTI MARKETINŠKOG MIKSA
2018. urn:nbn:hr:112:652068
Šljakić, Josip
Polytehnic in Pozega
Social department

Cite this document

Šljakić, J. (2018). DISTRIBUCIJA I LOGISTIKA KAO ELEMENTI MARKETINŠKOG MIKSA (Undergraduate thesis). Požega: Polytehnic in Pozega. Retrieved from https://urn.nsk.hr/urn:nbn:hr:112:652068

Šljakić, Josip. "DISTRIBUCIJA I LOGISTIKA KAO ELEMENTI MARKETINŠKOG MIKSA." Undergraduate thesis, Polytehnic in Pozega, 2018. https://urn.nsk.hr/urn:nbn:hr:112:652068

Šljakić, Josip. "DISTRIBUCIJA I LOGISTIKA KAO ELEMENTI MARKETINŠKOG MIKSA." Undergraduate thesis, Polytehnic in Pozega, 2018. https://urn.nsk.hr/urn:nbn:hr:112:652068

Šljakić, J. (2018). 'DISTRIBUCIJA I LOGISTIKA KAO ELEMENTI MARKETINŠKOG MIKSA', Undergraduate thesis, Polytehnic in Pozega, accessed 15 July 2024, https://urn.nsk.hr/urn:nbn:hr:112:652068

Šljakić J. DISTRIBUCIJA I LOGISTIKA KAO ELEMENTI MARKETINŠKOG MIKSA [Undergraduate thesis]. Požega: Polytehnic in Pozega; 2018 [cited 2024 July 15] Available at: https://urn.nsk.hr/urn:nbn:hr:112:652068

J. Šljakić, "DISTRIBUCIJA I LOGISTIKA KAO ELEMENTI MARKETINŠKOG MIKSA", Undergraduate thesis, Polytehnic in Pozega, Požega, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:112:652068

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Metadata
TitleDISTRIBUCIJA I LOGISTIKA KAO ELEMENTI MARKETINŠKOG MIKSA
Title (english)DISTRIBUTION AS A PART OF MARKETING MIX
AuthorJosip Šljakić
MentorBerislav Andrlić (mentor)
Committee memberMirjana Radman - Funarić (predsjednik povjerenstva)
Committee memberBerislav Andrlić (član povjerenstva)
Committee memberHrvoje Budić (član povjerenstva)
GranterPolytehnic in Pozega
(Social department)
Požega
Defense date and country2018-03-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Distribucija je jedan od elemenata marketing miksa koji predstavlja poduzimanje određenih aktivnosti kako bi se osigurano nesmetani tok proizvoda od proizvođača do potrošača. Zadaća ovog rada je objasniti pojam distribucije, odnosno razvoj novih kanala distribucije koji se primjenjuju u bankarstvu. U ovom radu će se obraditi pojmovno određivanje distribucije, oblici distribucije, sudionici u distribuciji i fizička distribucija. Poseban naglasak je dan na distribucijske kanale i Internet kao kanal distribucije, te na distribuciju u bankarstvu koja sve više napreduje, odnosno kanale distribucije kojima se banke koriste. Svrha i cilj ovog rada je prikazati utjecaj novih tehnologija na razvoj kanala distribucije odnosno prikazati kako se distribucija zasnovana na internetu primjenjuje u bankarstvu. U skladu s time opisana je distribucija putem interneta u bankarstvu odnosno specifičnosti internetskih usluga u bankarstvu na primjeru Zagrebačke banke
Abstract (english)
Distribution is one of the key market mix elements that represents undertaking of certain activities to ensure undisturbed stream of the products from manufacturer to consumer. Primary aim of this paper is to explain the meaning of the term distribution, and the development of the new distribution channels in the banking sector. This paper will analyze the meaning of distribution as well as its forms, participants of it and physical distribution. Special emphasize is given to the distribution channels and the Internet as a distribution channel as well as the distribution channels which banks are using. The purpose and the goal of this paper is to present the influence of the new technologies on the development of the distribution channels and to show how internet based distribution is being applied in the banking sector. In line with that the specific aspect of the banking sector internet distribution is shown on the example of the Zagrebačka banka d.d.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:112:652068
Study programmeTitle: Professional study of Accounting
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-04-05 08:48:53