Purpose of making a business plan is approximate determination of profitability for planned project, this project contains a realistic data so that we could be safer while bringing a decision about business we intended start. If we consider a mentality of a customer, first selled product is going to be the cheaper one no matter of quality and place of grow. With this research we are trying to establish if we can give the customers supreme product with acceptable price which is utmost formed with an overlook on expenses of production and a purchasing power of consumers. Here is the review of funds which are necessary for our production to be more contemporary and more acceptable to nawadays standards and on the otherside to fulfill our expectations.In this thesis is going to be implemented economic analysis which shows us positive or negative evaluation of this project, investment in raising strawberry plantations. With financial analysis we are going to establish if all expenses which are emerging with production are covered with incomes and that in end we are implementing profit in all years of exploitation of a project. Considering the calculates shown in thesis we are going to prove if this project is economically profitable and ecologicaly acceptable.