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undergraduate thesis
OBILJEŽJA MEĐUNARODNOG MARKETINGA
2015. urn:nbn:hr:112:301088
Mateša, Marija
Polytehnic in Pozega
Social department

Cite this document

Mateša, M. (2015). OBILJEŽJA MEĐUNARODNOG MARKETINGA (Undergraduate thesis). Požega: Polytehnic in Pozega. Retrieved from https://urn.nsk.hr/urn:nbn:hr:112:301088

Mateša, Marija. "OBILJEŽJA MEĐUNARODNOG MARKETINGA." Undergraduate thesis, Polytehnic in Pozega, 2015. https://urn.nsk.hr/urn:nbn:hr:112:301088

Mateša, Marija. "OBILJEŽJA MEĐUNARODNOG MARKETINGA." Undergraduate thesis, Polytehnic in Pozega, 2015. https://urn.nsk.hr/urn:nbn:hr:112:301088

Mateša, M. (2015). 'OBILJEŽJA MEĐUNARODNOG MARKETINGA', Undergraduate thesis, Polytehnic in Pozega, accessed 18 November 2024, https://urn.nsk.hr/urn:nbn:hr:112:301088

Mateša M. OBILJEŽJA MEĐUNARODNOG MARKETINGA [Undergraduate thesis]. Požega: Polytehnic in Pozega; 2015 [cited 2024 November 18] Available at: https://urn.nsk.hr/urn:nbn:hr:112:301088

M. Mateša, "OBILJEŽJA MEĐUNARODNOG MARKETINGA", Undergraduate thesis, Polytehnic in Pozega, Požega, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:112:301088

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Metadata
TitleOBILJEŽJA MEĐUNARODNOG MARKETINGA
Title (english)INTERNATIONAL MARKETING CHARACTERISTICS
AuthorMarija Mateša
MentorBerislav Andrlić (mentor)
Committee memberAnton Devčić
Committee memberBerislav Andrlić
Committee memberMirjana Jeleč Raguž
GranterPolytehnic in Pozega
(Social department)
Požega
Defense date and country2015-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Obilježja međunarodnog marketinga razlikuju se od obilježja marketinga koji se provodi na domaćem tržištu. Međunarodni marketing sam po sebi predstavlja produžetak marketinga koji se provodi na domaćem tržištu. Unutar rada naglasak se stavlja na izvoz i uvoz s obzirom kako je marketinška aktivnost na tržištu vrlo opsežna. Analizom izvoza i uvoza Republike Hrvatske uočava se veliki zaostatak izvoza u odnosu na količinu uvezenih proizvoda. Kako bi se povećao izvoz koji predstavlja gospodarski rast, država uvodi odgovarajuće mjere kojima se potiče izvozna politika. U radu se donosi prikaz pet poduzeća koja se bave izvozom na međunarodna tržišta. U tome prikazu uočava se kakav je stav hrvatskih poduzeća prema međunarodnom marketingu i u kojoj mjeri se primjenjuje.
Abstract (english)
Characteristics of international marketing are different from the characteristics of marketing that is carried out in the domestic market. International marketing is itself an extension of the marketing that is carried out in the domestic market. Within the Labour emphasis on export and import with regard to the marketing activity on the market very extensive. An analysis of exports and imports of the Croatian noticed a considerable backlog of exports in relation to the quantity of imported products. In order to increase exports, which is economic growth, the government introduces appropriate measures to encourage the export policy. This paper provides an overview of five companies engaged in export to international markets. In this illustration, we can see what the position of Croatian companies according to the international marketing of the extent to which it is applied.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:112:301088
Study programmeTitle: Professional study of Accounting
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2015-12-12 15:34:50