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master's thesis
UPRAVLJANJE ASORTIMANOM U MALOPRODAJI NA PRIMJERU AUTODIJELOVA BARIŠIĆ
2022. urn:nbn:hr:112:743992
Banaj, Andreja
Polytehnic in Pozega

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Banaj, A. (2022). UPRAVLJANJE ASORTIMANOM U MALOPRODAJI NA PRIMJERU AUTODIJELOVA BARIŠIĆ (Master's thesis). Požega: Polytehnic in Pozega. Retrieved from https://urn.nsk.hr/urn:nbn:hr:112:743992

Banaj, Andreja. "UPRAVLJANJE ASORTIMANOM U MALOPRODAJI NA PRIMJERU AUTODIJELOVA BARIŠIĆ." Master's thesis, Polytehnic in Pozega, 2022. https://urn.nsk.hr/urn:nbn:hr:112:743992

Banaj, Andreja. "UPRAVLJANJE ASORTIMANOM U MALOPRODAJI NA PRIMJERU AUTODIJELOVA BARIŠIĆ." Master's thesis, Polytehnic in Pozega, 2022. https://urn.nsk.hr/urn:nbn:hr:112:743992

Banaj, A. (2022). 'UPRAVLJANJE ASORTIMANOM U MALOPRODAJI NA PRIMJERU AUTODIJELOVA BARIŠIĆ', Master's thesis, Polytehnic in Pozega, accessed 22 December 2024, https://urn.nsk.hr/urn:nbn:hr:112:743992

Banaj A. UPRAVLJANJE ASORTIMANOM U MALOPRODAJI NA PRIMJERU AUTODIJELOVA BARIŠIĆ [Master's thesis]. Požega: Polytehnic in Pozega; 2022 [cited 2024 December 22] Available at: https://urn.nsk.hr/urn:nbn:hr:112:743992

A. Banaj, "UPRAVLJANJE ASORTIMANOM U MALOPRODAJI NA PRIMJERU AUTODIJELOVA BARIŠIĆ", Master's thesis, Polytehnic in Pozega, Požega, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:112:743992

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Metadata
TitleUPRAVLJANJE ASORTIMANOM U MALOPRODAJI NA PRIMJERU AUTODIJELOVA BARIŠIĆ
Title (english)ASSORTMENT MANAGEMENT IN RETAIL FOR THE EXAMPLE OF CAR PARTS BARIŠIĆ
AuthorAndreja Banaj
MentorAntun Marinac (mentor)
Committee memberMarko Šostar (predsjednik povjerenstva)
Committee memberAntun Marinac (član povjerenstva)
Committee memberHrvoje Budić (član povjerenstva)
GranterPolytehnic in Pozega
Požega
Defense date and country2022-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U ovom završnom radu tema je upravljanje asortimanom u maloprodaji na primjeru Autodijelova Barišić. Pojmovno je određen management i upravljanje, isto tako su opisane sastavnice maloprodajnog marketinškog spleta: proizvod, cijena, distribucija i prodaja, promocija te sam pojam. Definirano je upravljanje asortimanom u maloprodaji te opisano na primjeru tvrtke Autodijelova Barišić, kako upravlja i vodi brigu o asortimanu koji imaju u maloprodaji. U završnom radu se teorija u vezi asortimana i upravljanja asortimanom, usporedila i prikazala kako to upravo koriste u Autodijelovima Barišić.
Abstract (english)
In this final paper, the topic is assortment management in retail, on the example of Autodijelova Barišić. Conceptually management and administration are defined, and the components of the retail marketing mix are also described: product, price, distribution and sales promotion and the term itself. Assortment management in retail is defined and described on the example of the company Autodijelovi Barišić, how they manage and take care of the assortment they have in retail. In the final paper, the theory regarding assortment and assortment management was compared and shown as they are used in Autodijelovi Barišić.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:112:743992
Study programmeTitle: Specialist professional graduate study of Trade Business
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-10-21 07:34:39