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undergraduate thesis
DRUŠTVENI MARKETING
2019. urn:nbn:hr:112:583218
Đurić, Valentino
Polytehnic in Pozega
Social department

Cite this document

Đurić, V. (2019). DRUŠTVENI MARKETING (Undergraduate thesis). Požega: Polytehnic in Pozega. Retrieved from https://urn.nsk.hr/urn:nbn:hr:112:583218

Đurić, Valentino. "DRUŠTVENI MARKETING." Undergraduate thesis, Polytehnic in Pozega, 2019. https://urn.nsk.hr/urn:nbn:hr:112:583218

Đurić, Valentino. "DRUŠTVENI MARKETING." Undergraduate thesis, Polytehnic in Pozega, 2019. https://urn.nsk.hr/urn:nbn:hr:112:583218

Đurić, V. (2019). 'DRUŠTVENI MARKETING', Undergraduate thesis, Polytehnic in Pozega, accessed 04 April 2025, https://urn.nsk.hr/urn:nbn:hr:112:583218

Đurić V. DRUŠTVENI MARKETING [Undergraduate thesis]. Požega: Polytehnic in Pozega; 2019 [cited 2025 April 04] Available at: https://urn.nsk.hr/urn:nbn:hr:112:583218

V. Đurić, "DRUŠTVENI MARKETING", Undergraduate thesis, Polytehnic in Pozega, Požega, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:112:583218

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Metadata
TitleDRUŠTVENI MARKETING
Title (english)SOCIAL MARKETING
AuthorValentino Đurić
MentorMarko Šostar (mentor)
Committee memberBerislav Andrlić (predsjednik povjerenstva)
Committee memberMarko Šostar (član povjerenstva)
Committee memberAnton Devčić (član povjerenstva)
GranterPolytehnic in Pozega
(Social department)
Požega
Defense date and country2019-07-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Društveni marketing ima zadaću ispuniti potrebu društva za podizanjem kvalitete života ljudi. Cilj je služiti interesima ciljne skupine ili društva, bez ostvarenja profita. U uvjetima često skromnih financijskih izvora, svrha je društvenog marketinga promocija ciljeva koji načelno nisu profitabilni. Promjena ponašanja ostvaruje se u uvjetima složenih ekonomskih, društvenih i političkih okruženja, a česti korisnici su oni dijelovi društva koji nisu produktivni. Društveni marketing ima velike... More mogućnosti, ali i ograničenja. On, ne može samostalno nadomjestiti ostale mjere, već se radi o dijelu alata koje treba koristiti strateški, kao dio različitih intervencija, pri čemu treba istaknuti važnost uključivanja zakonodavstva. Društveni se marketing kontinuirano proširivao pa je od nekadašnje primarne domene zdravstvene i socijalne zaštite, znanosti i istraživanja, edukacije i kulture, ušao i u područja politike, društvenih institucija, izdavaštva i drugo. Less
Abstract (english)
Social marketing has the task of fulfilling the need of society to raise the quality of life of people. The goal is to serve the interests of the target group or society without gaining a profit. In other words, in terms of often modest financial resources, the purpose of social marketing is to promote goals that are fundamentally non-profitable. A change of behavior is realized in the conditions of complex economic, social and political environments, and frequent users are those segments... More of society that are not productive. Social marketing has great potential, but one must be aware of its limitations. He can not independently replace other measures, but is a part of the tools to be used strategically as part of the various interventions, and the importance of incorporating legislation should be emphasized. Social marketing has continually expanded, and it has also entered the spheres of politics, social institutions, publishing and the like from the former primary domain of health and social protection, science and research, education and culture. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:112:583218
Study programmeTitle: Professional study of Commerce
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-07-19 10:24:04
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