prikaz prve stranice dokumenta PRIMJENA NEUROMARKETINGA U PROCESU ODREĐIVANJA CIJENA
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master's thesis
PRIMJENA NEUROMARKETINGA U PROCESU ODREĐIVANJA CIJENA
2019. urn:nbn:hr:112:412821
Kašljević, Nikolina
Polytehnic in Pozega
Social department

Cite this document

Kašljević, N. (2019). PRIMJENA NEUROMARKETINGA U PROCESU ODREĐIVANJA CIJENA (Master's thesis). Požega: Polytehnic in Pozega. Retrieved from https://urn.nsk.hr/urn:nbn:hr:112:412821

Kašljević, Nikolina. "PRIMJENA NEUROMARKETINGA U PROCESU ODREĐIVANJA CIJENA." Master's thesis, Polytehnic in Pozega, 2019. https://urn.nsk.hr/urn:nbn:hr:112:412821

Kašljević, Nikolina. "PRIMJENA NEUROMARKETINGA U PROCESU ODREĐIVANJA CIJENA." Master's thesis, Polytehnic in Pozega, 2019. https://urn.nsk.hr/urn:nbn:hr:112:412821

Kašljević, N. (2019). 'PRIMJENA NEUROMARKETINGA U PROCESU ODREĐIVANJA CIJENA', Master's thesis, Polytehnic in Pozega, accessed 11 December 2024, https://urn.nsk.hr/urn:nbn:hr:112:412821

Kašljević N. PRIMJENA NEUROMARKETINGA U PROCESU ODREĐIVANJA CIJENA [Master's thesis]. Požega: Polytehnic in Pozega; 2019 [cited 2024 December 11] Available at: https://urn.nsk.hr/urn:nbn:hr:112:412821

N. Kašljević, "PRIMJENA NEUROMARKETINGA U PROCESU ODREĐIVANJA CIJENA", Master's thesis, Polytehnic in Pozega, Požega, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:112:412821

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Metadata
TitlePRIMJENA NEUROMARKETINGA U PROCESU ODREĐIVANJA CIJENA
Title (english)APPLICATION OF NEUROMARKETING IN THE PROCESS OF PRICING
AuthorNikolina Kašljević
MentorKatarina Potnik Galić (mentor)
Committee memberBarbara Pisker (predsjednik povjerenstva)
Committee memberKatarina Potnik Galić (član povjerenstva)
Committee memberKatarina Štavlić (član povjerenstva)
GranterPolytehnic in Pozega
(Social department)
Požega
Defense date and country2019-06-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Neuromarketing kao pojam relativno je novo područje u marketingu, koje u posljednje vrijeme sve više uzima maha i sve češće se koristi u marketinške svrhe. Brojna poduzeća prepoznala su potencijal neuromarketinga te ga implementiraju u svoj svakodnevni rad i istraživanja, a njegove brojne prednosti kojima se dolazi do neistraženih dijelova ljudskog mozga, izazov su kako za poduzeća, tako i za same potrošače. S obzirom da potrošači ne kupuju uvijek racionalno i ne donose odluke o kupnji na način koji je uvijek za njih i povoljan, poduzeća nastoje putem neuromarketinga „ući“ u mozak potrošača te istražiti i ono čega ni sami potrošači ponekad nisu svjesni. Iz tih razloga, neuromarketing je vrlo važna znanstvena disciplina koja će svoj potencijal u pravom smislu pokazati tek u budućem vremenu.
Abstract (english)
Neuromarketing as a term is a relatively new field in marketing, which has been increasingly used to marketing and for marketing purposes. Many companies have recognized the potential of neuromarketing and implemented it in their everyday work and research, and it's numerous benefits to unexplored human brain parts challenge both companies and consumers. Given that consumers do not always buy things rationally and do not make purchasing decisions in a way that is always beneficial for them, companies seek to "enter" the brain of consumers through neuromarketing and explore what consumers are sometimes unaware of. For these reasons, neuromarketing is a very important scientific discipline that will only show it's potential in the real sense in the future.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:112:412821
Study programmeTitle: Specialist professional graduate study of Trade Business
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-06-19 09:06:48