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undergraduate thesis
INTERNET KAO KANAL PROMOCIJE
2016. urn:nbn:hr:112:661959
Hoffmann, Jasna
Polytehnic in Pozega
Social department

Cite this document

Hoffmann, J. (2016). INTERNET KAO KANAL PROMOCIJE (Undergraduate thesis). Požega: Polytehnic in Pozega. Retrieved from https://urn.nsk.hr/urn:nbn:hr:112:661959

Hoffmann, Jasna. "INTERNET KAO KANAL PROMOCIJE." Undergraduate thesis, Polytehnic in Pozega, 2016. https://urn.nsk.hr/urn:nbn:hr:112:661959

Hoffmann, Jasna. "INTERNET KAO KANAL PROMOCIJE." Undergraduate thesis, Polytehnic in Pozega, 2016. https://urn.nsk.hr/urn:nbn:hr:112:661959

Hoffmann, J. (2016). 'INTERNET KAO KANAL PROMOCIJE', Undergraduate thesis, Polytehnic in Pozega, accessed 16 November 2024, https://urn.nsk.hr/urn:nbn:hr:112:661959

Hoffmann J. INTERNET KAO KANAL PROMOCIJE [Undergraduate thesis]. Požega: Polytehnic in Pozega; 2016 [cited 2024 November 16] Available at: https://urn.nsk.hr/urn:nbn:hr:112:661959

J. Hoffmann, "INTERNET KAO KANAL PROMOCIJE", Undergraduate thesis, Polytehnic in Pozega, Požega, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:112:661959

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Metadata
TitleINTERNET KAO KANAL PROMOCIJE
Title (english)INTERNET AS PROMOTION MEDIA
AuthorJasna Hoffmann
MentorBerislav Andrlić (mentor)
Committee memberAnton Devčić (predsjednik povjerenstva)
Committee memberBerislav Andrlić (član povjerenstva)
Committee memberMarko Šostar (član povjerenstva)
GranterPolytehnic in Pozega
(Social department)
Požega
Defense date and country2016-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Ovaj rad prikazuje važnost korištenja modernih internet marketinških kanala u svrhu razvijanja poslovanja poduzeća. U samom radu prikazani su načini i najčešće korišteni alati u korištenju interneta kao kanala promocije proizvoda i usluga tvrtki. Provedena anketa među pleterničkim poduzetnicima utvrdila je postojeće stanje u korištenju navedenih tehnologija, koje je sukladno gospodarskoj slici na području Pleternice također loše. Projekcijom korištenja internet marketinga pomoću Facebook-a i Google AdWords-a na primjeru Poduzetničkog Centra Pleternica d.o.o. prikazane su jasne koristi od takvog načina oglašavanja. Uspješno poslovanje tvrtki u budućnosti ovisit će o brzini prilagodbe istih na dinamičan i brz razvoj internet tehnologija u marketingu.
Abstract (english)
This work shows the importance of using modern Internet marketing channels to develop business of enterprise. In the paper are presented methods and the most commonly used tools when using the Internet as a channel of promotion of products and services of companies. Poll carried out among Pleternicas entrepreneurs determined the current situation in the use of these technologies, which is very bad according to the economic picture in the area of Pleternica. By projection of using the Internet marketing with using Facebook and Google AdWords and using the example of the Entrepreneurial Centre Pleternica Ltd. are shown obvious benefits of this method of advertising. Successful management of companies will depend on speed of adjustment those companies to dynamic and rapid development of Internet technology in marketing.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:112:661959
Study programmeTitle: Professional study of Commerce
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-09-22 11:15:11