prikaz prve stranice dokumenta MALOPRODAJA MEDA I PČELINJIH PROIZVODA U REPUBLICI HRVATSKOJ
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master's thesis
MALOPRODAJA MEDA I PČELINJIH PROIZVODA U REPUBLICI HRVATSKOJ
2016. urn:nbn:hr:112:531444
Jakopčević, Hrvoje
Polytehnic in Pozega
Social department

Cite this document

Jakopčević, H. (2016). MALOPRODAJA MEDA I PČELINJIH PROIZVODA U REPUBLICI HRVATSKOJ (Master's thesis). Požega: Polytehnic in Pozega. Retrieved from https://urn.nsk.hr/urn:nbn:hr:112:531444

Jakopčević, Hrvoje. "MALOPRODAJA MEDA I PČELINJIH PROIZVODA U REPUBLICI HRVATSKOJ." Master's thesis, Polytehnic in Pozega, 2016. https://urn.nsk.hr/urn:nbn:hr:112:531444

Jakopčević, Hrvoje. "MALOPRODAJA MEDA I PČELINJIH PROIZVODA U REPUBLICI HRVATSKOJ." Master's thesis, Polytehnic in Pozega, 2016. https://urn.nsk.hr/urn:nbn:hr:112:531444

Jakopčević, H. (2016). 'MALOPRODAJA MEDA I PČELINJIH PROIZVODA U REPUBLICI HRVATSKOJ', Master's thesis, Polytehnic in Pozega, accessed 19 November 2024, https://urn.nsk.hr/urn:nbn:hr:112:531444

Jakopčević H. MALOPRODAJA MEDA I PČELINJIH PROIZVODA U REPUBLICI HRVATSKOJ [Master's thesis]. Požega: Polytehnic in Pozega; 2016 [cited 2024 November 19] Available at: https://urn.nsk.hr/urn:nbn:hr:112:531444

H. Jakopčević, "MALOPRODAJA MEDA I PČELINJIH PROIZVODA U REPUBLICI HRVATSKOJ", Master's thesis, Polytehnic in Pozega, Požega, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:112:531444

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Metadata
TitleMALOPRODAJA MEDA I PČELINJIH PROIZVODA U REPUBLICI HRVATSKOJ
Title (english)RETAIL OF HONEY AND BEE PRODUCTS IN THE REPUBLIC OF CROATIA
AuthorHrvoje Jakopčević
MentorAntun Marinac (mentor)
Committee memberBerislav Andrlić
Committee memberAntun Marinac
Committee memberRobert Idlbek
GranterPolytehnic in Pozega
(Social department)
Požega
Defense date and country2016-02-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Maloprodaja meda i pčelinjih proizvoda u Republici Hrvatskoj je tema ovog završnog rada. Rad se sastoji od teorijskog i praktičnog dijela. U teorijskom dijelu analizira se trgovinsko poslovanje, odnosno trgovina na malo općenito te pojam pčelarstva i pčelinjih proizvoda. Pri tome se ukazuje na sve veću ulogu maloprodaje i ističe njen ogroman značaj u snabdijevanju stanovništva. Na kraju teorijskog dijela obrađen je marketing, kao važan i neizostavan faktor trgovinskog poslovanja. Osim teorijskog dijela, u radu se analizira maloprodaja meda i pčelinjih proizvoda na primjeru nekoliko poduzeća, manjih privatnika i obiteljskog gospodarstva. U sklopu toga obrađuje se pet poslovnih subjekata i detaljno se prikazuje cjelokupno poslovanje kroz razdoblje od pet godina.
Abstract (english)
Retail of honey and bee products in the Republic of Croatia is the subject of this final work. The work consists of a theoretical and a practical part. Theoretical part analyzes the commercial transactions, respectively retail in general, and the term of beekeeping and bee products. The author also points to the growing role of retail and stresses its great importance in supplying the population. Marketing, as an important and infaliblle factor of trade, was elaborated at the end of the theoretical part of this paper. Apart of the theoretical part, the paper also analyzes the retail of honey and bee products at the example of several companies, smaller entrepreneurs and family farms. Five businesses are detaily elaborated over a period of five years as a part of this process.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:112:531444
Study programmeTitle: Specialist professional graduate study of Trade Business
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-02-24 07:48:18