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Scientific paper - review paper
ANALYSIS OF BUYING HABITS - WINE SEGMENT
International Journal Vallis Aurea, vol.3 (2017), no.2; 103-110. https://doi.org/10.2507/IJVA.3.2.9.42
Samardžija, Luka; Soukup, Domagoj; Kuzmanović, Siniša

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Samardžija, L., Soukup, D. & Kuzmanović, S. (2017). ANALYSIS OF BUYING HABITS - WINE SEGMENT. International Journal Vallis Aurea, vol.3. (no.2), 103-110. doi: 10.2507/IJVA.3.2.9.42

Samardžija, Luka, et al. "ANALYSIS OF BUYING HABITS - WINE SEGMENT." International Journal Vallis Aurea, vol. vol.3, no. no.2, 2017, pp. 103-110. https://doi.org/10.2507/IJVA.3.2.9.42

Samardžija, Luka, Domagoj Soukup and Siniša Kuzmanović. "ANALYSIS OF BUYING HABITS - WINE SEGMENT." International Journal Vallis Aurea vol.3, no. no.2 (2017): 103-110. https://doi.org/10.2507/IJVA.3.2.9.42

Samardžija, L., Soukup, D. and Kuzmanović, S. (2017) 'ANALYSIS OF BUYING HABITS - WINE SEGMENT', International Journal Vallis Aurea, vol.3(no.2), pp. 103-110. doi: 10.2507/IJVA.3.2.9.42

Samardžija L, Soukup D, Kuzmanović S. ANALYSIS OF BUYING HABITS - WINE SEGMENT. International Journal Vallis Aurea [Internet]. 2017 December 31 [cited 2025 February 05];vol.3(no.2):103-110. doi: 10.2507/IJVA.3.2.9.42

L. Samardžija, D. Soukup and S. Kuzmanović, "ANALYSIS OF BUYING HABITS - WINE SEGMENT", International Journal Vallis Aurea, vol. vol.3, no. no.2, pp. 103-110, December 2017. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:112:911693. [Accessed: 05 February 2025]

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Metadata
Title (english)ANALYSIS OF BUYING HABITS - WINE SEGMENT
AuthorLuka Samardžija
AuthorDomagoj Soukup
AuthorSiniša Kuzmanović
Author's institutionPolytehnic in Pozega
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract (english)
On a market with high supply offer segmentation cares extremely high importance. Wine is characterized as highly complex product and possibility of segmentation is extremely large. To insure detailed analysis it is essential to take in count all starting points of segmentation. Demographic factor can help with the analysis but wine as a product demands as specific approach as possible to ensure relevant conclusion. Wine promotion and market communication without detailed analysis based on a market segmentation cannot give any reliability for a success. Market acknowledges high segment of bought buyers profiles and product offers. To meet bought wishes communicating with buyers is essential.
Keywords (english)
Languageenglish
Publication typeScientific paper - review paper
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Journal titleInternational Journal Vallis Aurea
Numberingvol. vol.3, no. no.2, pp. 103-110
p-ISSN2412-5210
e-ISSN1849-8485
DOIhttps://doi.org/10.2507/IJVA.3.2.9.42
URN:NBNurn:nbn:hr:112:911693
Publication2017-12-31
Document URLhttps://hrcak.srce.hr/index.php?show=clanak&id_clanak_jezik=283589
Type of resourceText
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) icon
Created on2018-01-15 08:51:49