Title TEMELJNE ZNAČAJKE I ODREDNICE TRŽIŠTA POSLOVNE POTROŠNJE
Title (english) THE CORE CONCEPTS AND FEATURES OF THE SPENDING ON BUSINESS MARKET
Author Antonija Mitrović
Mentor Anton Devčić (mentor)
Committee member Berislav Andrlić (predsjednik povjerenstva)
Committee member Anton Devčić (član povjerenstva)
Committee member Marko Šostar (član povjerenstva)
Granter Polytehnic in Pozega Požega
Defense date and country 2017-09-11, Croatia
Scientific / art field, discipline and subdiscipline SOCIAL SCIENCES Economics Trade and Tourism
Abstract Na osnovu ovog rada saznali smo kakva su to poslovna tržišta odnosno tržišta poslovne potrošnje. Cilj ovog rada i samog istraživanja je shvatiti bit samih poslovnih tržišta, što ih čini specifičnim, odnosno koja su njihova obilježja i značajke. Ono što je bitno spomenuti u ovome radu jesu osobitosti tržišta poslovne potrošnje koja se sastoje od nekakva četiri djela koja zapravo na neki način opisuju ono što je bitno u poslovanju na tržištu poslovne potrošnje. Nadalje, ono bez čega takva tržišta ne bih postojala, a to su sami sudionici koji se pojavljuju i sudjeluju na takvim tržištima. Sudionici se mogu pojavljivati kao samostalna poduzeća, organizacije i slično. Sljedeće što je bitno reći su zapravo predmeti razmjene na poslovnim tržištima. Saznali smo što sama razmjena obuhvaća, od proizvoda i usluga, pa do ideja, te ostalih vrijednosti i resursa. Ujedno objasnili smo gdje razmjena može biti odnosno na kakvim tržištima se odvija. Važno je za reći kakva kupnja na takvim tržištima postoji, od ponovljene odnosno uobičajene, dosadašnje kupnje, zatim izmijenjene u nekim segmentima pa sve do nove kupnje gdje nam nisu poznati proizvodi, niti dobavljači tih proizvoda. Osim tržišta poslovne potrošnje postoje tržišta krajnje potrošnje. Tu smo uočili bitne razlike, primjerice od veličine kupnje, namjene, motiva te samih sudionika potrošnje. Oba tržišta sa sobom donose i određene rizike, ali na poslovnim tržištima se pojavljuju daleko veći rizici nego li na tržištima krajnje potrošnje. Da bi povezali sve spomenuto za potrebe ovoga rada napravljeno je istraživanje, odnosno intervju sa tvrtkom Spin Valis d.d. Kroz takvo istraživanje dobili smo saznanja o motivima njihove kupnje, o odlukama pri kupnji, tko ih donosi, kakvi su im kanali prodaje, na koji način osluškuju i istražuju poslovna tržišta i ostalo.
Abstract (english) Based on this work, we have found out what these are the business markets or the business spending market. The aim of this paper and of the research itself is to understand the essence of the business market itself, which makes them specific, ie what are their features and features. What is important to mention in this paper are the peculiarities of the business spending market, which consist of some four works that actually describe somehow what is important in business-to-business business. Furthermore, the one without which such markets would not exist, which are the participants themselves who appear and participate in such markets. Participants can appear as stand-alone companies, organizations, and the like. The next important thing to say is actually the objects of exchange in the business market. We learned what the exchange itself covers, from products and services to ideas, and other values and resources . We have also explained where exchange can be and in what markets it is taking place. It's important to tell what kind of purchases in such markets there are, from repeated or usual, past purchases, then changed in some segments to a new purchase where we do not know the products or the suppliers of these products. In addition to the consumer spending market there are end-of-life markets. Here we have noticed significant differences, such as the size of the purchase, the purpose, the motivations and the consumers themselves. Both markets bring certain risks, but in the business markets they appear far more risky than in end-consumer markets. In order to link all the mentioned for the purpose of this paper, a research was carried out, ie an interview with Spin Valis d.d. Through such research, we have learned about the motives of their purchase, buying decisions, who brings them, what their sales channels are, how they listen and explore business markets and the rest.
Keywords
Poslovna tržišta
obilježja tržišta poslovne potrošnje
sudionici
motivi razmjene
Keywords (english)
Business markets
characteristics of the business consumption market
participants
motives of exchange
Language croatian
URN:NBN urn:nbn:hr:112:445168
Study programme Title: Professional study of Commerce Study programme type: professional Study level: undergraduate Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource Text
File origin Born digital
Access conditions Access restricted to students and staff of home institution
Terms of use
Created on 2017-10-12 11:40:43