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undergraduate thesis
GRANIČNE PROMOCIJSKE AKTIVNOSTI
2017. urn:nbn:hr:112:357419
Zrilić, Martina
Polytehnic in Pozega
Social department

Cite this document

Zrilić, M. (2017). GRANIČNE PROMOCIJSKE AKTIVNOSTI (Undergraduate thesis). Požega: Polytehnic in Pozega. Retrieved from https://urn.nsk.hr/urn:nbn:hr:112:357419

Zrilić, Martina. "GRANIČNE PROMOCIJSKE AKTIVNOSTI." Undergraduate thesis, Polytehnic in Pozega, 2017. https://urn.nsk.hr/urn:nbn:hr:112:357419

Zrilić, Martina. "GRANIČNE PROMOCIJSKE AKTIVNOSTI." Undergraduate thesis, Polytehnic in Pozega, 2017. https://urn.nsk.hr/urn:nbn:hr:112:357419

Zrilić, M. (2017). 'GRANIČNE PROMOCIJSKE AKTIVNOSTI', Undergraduate thesis, Polytehnic in Pozega, accessed 03 April 2025, https://urn.nsk.hr/urn:nbn:hr:112:357419

Zrilić M. GRANIČNE PROMOCIJSKE AKTIVNOSTI [Undergraduate thesis]. Požega: Polytehnic in Pozega; 2017 [cited 2025 April 03] Available at: https://urn.nsk.hr/urn:nbn:hr:112:357419

M. Zrilić, "GRANIČNE PROMOCIJSKE AKTIVNOSTI", Undergraduate thesis, Polytehnic in Pozega, Požega, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:112:357419

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Metadata
TitleGRANIČNE PROMOCIJSKE AKTIVNOSTI
Title (english)SECONDARY PROMOTION ACTIVITIES
AuthorMartina Zrilić
MentorBerislav Andrlić (mentor)
Committee memberMirjana Radman - Funarić (predsjednik povjerenstva)
Committee memberBerislav Andrlić (član povjerenstva)
Committee memberMarko Šostar (član povjerenstva)
GranterPolytehnic in Pozega
(Social department)
Požega
Defense date and country2017-09-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Cilj svakog poduzetnika je ostvariti veći promet i to naravno bez dodatnih marketinških troškova. Tako se u današnje vrijeme u marketingu sve češće koristi pojam „Gerila marketing“. Gerila marketing nekonvencionalan je marketing, koji, uz minimalna financijska ulaganja, ostvaruje maksimalne učinke koristeći razne promocijske aktivnosti koje su inovativne i netipične za tradicionalni marketing, a ostavljajući šokantne i zanimljive poruke, postaje primijećen od strane potrošača. U današnje... More vrijeme velika je izloženost oglasima, a da ponekad toga ljudi nisu niti svjesni, mnogi promidžbeni sadržaji postali su većini odbojni i dosadni. Upravo je gerila marketing zaslužan za privlačenje pažnje potrošača raznim iznenađenjima, a isključujući konvencionalne komunikacijska rješenja koja u današnjem svijetu marketing, jednostavno, više nisu dovoljna. Budući da gerila marketing ne zahtjeva izdvajanje velikih količina novčanih sredstava, prvenstveno je namijenjen malim poduzećima, iako ga danas, zbog sve veće zainteresiranosti i prodiranja u javnost, koriste i velika poduzeća. Danas je gerila marketing sve više prihvaćen kako od strane stručnjaka tako i od strane potrošača, a pogotovo mlađih generacija na koje gerila marketing ostavlja poseban dojam jer u velikoj količini dosadnih i odbojnih oglasa, upravo gerila marketing unosi dozu inovativnosti i kreativnosti u današnji svijet marketinga. Less
Abstract (english)
The goal of every entrepreneur is to achieve as high an income as possible, without any additional costs. This is the reason why the term "guerilla marketing" is nowadays often used in the marketing field. Guerilla marketing is an unconventional type of marketing which reaches maximum effects with minimal financial investments. It uses various promotional activities which are usually innovative and non-typical in traditional marketing and it also leaves shocking and interesting messages... More which can be easily noticed by the consumers. Since people are exposed to various advertisements without even being aware of it, many promotional contents have become repulsive and boring for them. This is why guerilla marketing attracts a lot of attention with various surprises and doesn't use conventional communication solutions which are simply not enough in today's world. Guerilla marketing is primarily intended for smaller businesses since it doesn't require big amounts of money, but the big companies are also interested in its success with the public so they use it as well. Today, guerilla marketing is much more accepted among experts and consumers, especially among younger generations. It leaves an impression because it introduces innovative and creative content, different from the usual and boring advertisements present in today's world of marketing. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:112:357419
Study programmeTitle: Professional study of Accounting
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-09-28 10:56:01
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