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undergraduate thesis
OBILJEŽJA MEĐUNARODNOG MARKETINGA
2015. urn:nbn:hr:112:448980
Janeček, Ana
Polytehnic in Pozega
Social department

Cite this document

Janeček, A. (2015). OBILJEŽJA MEĐUNARODNOG MARKETINGA (Undergraduate thesis). Požega: Polytehnic in Pozega. Retrieved from https://urn.nsk.hr/urn:nbn:hr:112:448980

Janeček, Ana. "OBILJEŽJA MEĐUNARODNOG MARKETINGA." Undergraduate thesis, Polytehnic in Pozega, 2015. https://urn.nsk.hr/urn:nbn:hr:112:448980

Janeček, Ana. "OBILJEŽJA MEĐUNARODNOG MARKETINGA." Undergraduate thesis, Polytehnic in Pozega, 2015. https://urn.nsk.hr/urn:nbn:hr:112:448980

Janeček, A. (2015). 'OBILJEŽJA MEĐUNARODNOG MARKETINGA', Undergraduate thesis, Polytehnic in Pozega, accessed 03 January 2025, https://urn.nsk.hr/urn:nbn:hr:112:448980

Janeček A. OBILJEŽJA MEĐUNARODNOG MARKETINGA [Undergraduate thesis]. Požega: Polytehnic in Pozega; 2015 [cited 2025 January 03] Available at: https://urn.nsk.hr/urn:nbn:hr:112:448980

A. Janeček, "OBILJEŽJA MEĐUNARODNOG MARKETINGA", Undergraduate thesis, Polytehnic in Pozega, Požega, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:112:448980

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Metadata
TitleOBILJEŽJA MEĐUNARODNOG MARKETINGA
Title (english)CHARACTERISTICS OF INTERNATIONAL MARKETING
AuthorAna Janeček
MentorBerislav Andrlić (mentor)
Committee memberMarko Šostar
Committee memberBerislav Andrlić
Committee memberBojan Radišić
GranterPolytehnic in Pozega
(Social department)
Požega
Defense date and country2015-11-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Najveći dio nacionalnih poduzeća u određenoj fazi rasta želi proširiti svoje poslovanje u inozemstvo. Odabirom odgovarajuće strategije tvrtka ne samo da nastupa na stranom tržištu s ciljem boljeg ostvarenja profita nego se izlaže i raznim rizicima i neizvjesnostima. Međunarodna tržišta su važna jer pomažu rastu poduzeća koji zbog zasićenja na domaćem tržištu mora tražiti nove mogućnosti upravo na inozemnim tržištima. Cilj međunarodnog marketinga je prikazati kako se kroz proces međunarodnog marketinga može postići konkurentnost te što poduzeća moraju činiti kako bi bila uspješna. U radu je provedena anketa koja se odnosi na usporedbu dvije robne marke, jedne na nacionalnom tržištu a druge u inozemstvu. Istražit će se kupuju li korisnici više domaću ili stranu marku, koliko često kupuju te što im je sve važno prilikom kupnje.
Abstract (english)
Most of the national companies in a particular growth phase want to expand their business internationally. By choosing an appropriate strategy company not only performs at foreign markets with the aim to achieve better realization of profit but also exposes itself to various risks and uncertainties. International markets are important because they help growth of the company that due to the domestic market saturation has to seek for new possibilities promptly in foreign markets. The goal of international marketing is to present how competitiveness can be achieved by the process of international marketing and what companies must do to be successful. This paper includes a survey concerning a comparison of two brands, one on the national market and the other abroad. It will be examined whether customers prefer buying domestic or foreign brand, how frequently they buy and what they find important while pruchasing
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:112:448980
Study programmeTitle: Professional study of Accounting
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2015-12-15 12:11:57