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Scientific paper - Original scientific paper
Digital marketing in hotels
Marketing and Digital Technologies, 3 (2019), 3; 35-42. https://doi.org/10.15276/mdt.3.3.2019.4
Serohina, Nataliia; Petryshchenko, Nataliia; Andrlic, Berislav

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Serohina, N., Petryshchenko, N. & Andrlic, B. (2019). Digital marketing in hotels. Marketing and Digital Technologies, 3. (3), 35-42. doi: 10.15276/mdt.3.3.2019.4

Serohina, Nataliia, et al. "Digital marketing in hotels." Marketing and Digital Technologies, vol. 3, no. 3, 2019, pp. 35-42. https://doi.org/10.15276/mdt.3.3.2019.4

Serohina, Nataliia, Nataliia Petryshchenko and Berislav Andrlic. "Digital marketing in hotels." Marketing and Digital Technologies 3, no. 3 (2019): 35-42. https://doi.org/10.15276/mdt.3.3.2019.4

Serohina, N., Petryshchenko, N. and Andrlic, B. (2019) 'Digital marketing in hotels', Marketing and Digital Technologies, 3(3), pp. 35-42. doi: 10.15276/mdt.3.3.2019.4

Serohina N, Petryshchenko N, Andrlic B. Digital marketing in hotels. Marketing and Digital Technologies [Internet]. 2019 [cited 2025 January 04];3(3):35-42. doi: 10.15276/mdt.3.3.2019.4

N. Serohina, N. Petryshchenko and B. Andrlic, "Digital marketing in hotels", Marketing and Digital Technologies, vol. 3, no. 3, pp. 35-42, 2019. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:112:822456. [Accessed: 04 January 2025]

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Metadata
Title (english)Digital marketing in hotels
AuthorNataliia Serohina
AuthorNataliia Petryshchenko
AuthorBerislav Andrlic
Author's institutionPolytehnic in Pozega
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
The article analyzes scientific sources, which found digital marketing the most relevant for businesses in any industry nowadays and is used by different types of markets. It was identified that it benefits due to a variety of tools and an interactive format that allows the end user to receive up-to-date resource information, comment, and stakeholder engagement, which has a positive impact on the stakeholder circle. The basic tools of digital marketing are presented, the scheme of graduation of digital marketing using by type and breadth of possibilities is developed. It has been found that digital marketing activities and tools cannot be effectively used in hotel business without further service, especially in the hotel business.
Keywords (english)
Languageenglish
Publication typeScientific paper - Original scientific paper
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Journal titleMarketing and Digital Technologies
Numberingvol. 3, no. 3, pp. 35-42
p-ISSN2522-9087
e-ISSN2523-434X
DOIhttps://doi.org/10.15276/mdt.3.3.2019.4
URN:NBNurn:nbn:hr:112:822456
Publication2019
Document URLhttp://mdt-opu.com.ua/index.php/mdt/article/view/75
Type of resourceText
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-04-18 08:50:01