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Scientific paper - Original scientific paper
Customer Satisfaction of the Co-branded Food Products on Croatian Market
Journal of Economics, Business and Management, 7 (2019), 4; 152-156. https://doi.org/10.18178/joebm.2019.7.4.598
Andrlic, Berislav; Devcic, Anton; Hak, Mario

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Andrlic, B., Devcic, A. & Hak, M. (2019). Customer Satisfaction of the Co-branded Food Products on Croatian Market. Journal of Economics, Business and Management, 7. (4), 152-156. doi: 10.18178/joebm.2019.7.4.598

Andrlic, Berislav, et al. "Customer Satisfaction of the Co-branded Food Products on Croatian Market." Journal of Economics, Business and Management, vol. 7, no. 4, 2019, pp. 152-156. https://doi.org/10.18178/joebm.2019.7.4.598

Andrlic, Berislav, Anton Devcic and Mario Hak. "Customer Satisfaction of the Co-branded Food Products on Croatian Market." Journal of Economics, Business and Management 7, no. 4 (2019): 152-156. https://doi.org/10.18178/joebm.2019.7.4.598

Andrlic, B., Devcic, A. and Hak, M. (2019) 'Customer Satisfaction of the Co-branded Food Products on Croatian Market', Journal of Economics, Business and Management, 7(4), pp. 152-156. doi: 10.18178/joebm.2019.7.4.598

Andrlic B, Devcic A, Hak M. Customer Satisfaction of the Co-branded Food Products on Croatian Market. Journal of Economics, Business and Management [Internet]. 2019 [cited 2025 January 01];7(4):152-156. doi: 10.18178/joebm.2019.7.4.598

B. Andrlic, A. Devcic and M. Hak, "Customer Satisfaction of the Co-branded Food Products on Croatian Market", Journal of Economics, Business and Management, vol. 7, no. 4, pp. 152-156, 2019. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:112:444399. [Accessed: 01 January 2025]

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Metadata
Title (english)Customer Satisfaction of the Co-branded Food Products on Croatian Market
AuthorBerislav Andrlic
AuthorAnton Devcic
AuthorMario Hak
Author's institutionPolytehnic in Pozega
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
This scientific paper describes the marketing impact of co-branding and customer satisfaction on the food market due to it's rapid changing and internal and external marketing environment. New ways of branding strategies and new model of consumer behavior give rise to new or existing branded food products on the market. Term co-branding is most commonly found in food market as these type of business often face economic problems operating in certain times or seasons hence they need the assistance of other services to make their operating costs relevant. The typical co-branding agreement involves two or more companies acting in cooperation to associate any of various logos, color schemes, or brand identifiers to a specific product that is contractually designated for this purpose.In order to examine this scientific problem the following methods were used: analysis, synthesis, induction, deduction and primary survey research on case study in Croatia. Results showed that co-branded food products improved marketing perception of quality and satisfaction of consumers on the Croatian market.
Keywords (english)
Languageenglish
Publication typeScientific paper - Original scientific paper
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Journal titleJournal of Economics, Business and Management
Numberingvol. 7, no. 4, pp. 152-156
e-ISSN2301-3567
DOIhttps://doi.org/10.18178/joebm.2019.7.4.598
URN:NBNurn:nbn:hr:112:444399
Publication2019
Document URLhttp://www.joebm.com/index.php?m=content&c=index&a=show&catid=90&id=968
Type of resourceText
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-04-18 08:29:38