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undergraduate thesis
BENCHMARKING PROIZVODA
2021. urn:nbn:hr:112:618705
Jupek, Claudia
Polytehnic in Pozega
Social department

Cite this document

Jupek, C. (2021). BENCHMARKING PROIZVODA (Undergraduate thesis). Požega: Polytehnic in Pozega. Retrieved from https://urn.nsk.hr/urn:nbn:hr:112:618705

Jupek, Claudia. "BENCHMARKING PROIZVODA." Undergraduate thesis, Polytehnic in Pozega, 2021. https://urn.nsk.hr/urn:nbn:hr:112:618705

Jupek, Claudia. "BENCHMARKING PROIZVODA." Undergraduate thesis, Polytehnic in Pozega, 2021. https://urn.nsk.hr/urn:nbn:hr:112:618705

Jupek, C. (2021). 'BENCHMARKING PROIZVODA', Undergraduate thesis, Polytehnic in Pozega, accessed 21 December 2024, https://urn.nsk.hr/urn:nbn:hr:112:618705

Jupek C. BENCHMARKING PROIZVODA [Undergraduate thesis]. Požega: Polytehnic in Pozega; 2021 [cited 2024 December 21] Available at: https://urn.nsk.hr/urn:nbn:hr:112:618705

C. Jupek, "BENCHMARKING PROIZVODA", Undergraduate thesis, Polytehnic in Pozega, Požega, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:112:618705

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Metadata
TitleBENCHMARKING PROIZVODA
Title (english)PRODUCT BENCHMARKING
AuthorClaudia Jupek
MentorMarko Šostar (mentor)
Committee memberBarbara Pisker (predsjednik povjerenstva)
Committee memberMarko Šostar (član povjerenstva)
Committee memberKatarina Potnik Galić (član povjerenstva)
GranterPolytehnic in Pozega
(Social department)
Požega
Defense date and country2021-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Rad se sastoji od dva dijela. U prvom dijelu rada detaljnije će se istražiti benchmarking, marketing i konkurencija. Svrha benchmarkinga dobro je proučiti konkurente, odnosno njihove snage i slabosti kako bi poboljšali vlastito poslovanje i bili ispred njih. Njime se povećava kvaliteta proizvoda, zadovoljstvo kupaca, dobit i stvaraju se nove poslovne prilike. U drugom dijelu rada provedeno je istraživanje kako bi se otkrila mišljenja i stavovi ispitanika o proizvođačkim i trgovačkim markama. Danas je na tržištu velik broj trgovačkih marki koje nude proizvode po povoljnijim cijenama od proizvođača što privlači kupce i postaju sve popularnije. Istraživanje je pokazalo da kupci imaju pozitivan stav o trgovačkim markama, ali se ipak u nekim segmentima odlučuju više za proizvođačke. Iako su na visokoj razini kvalitete, trgovačke marke mogle bi još poboljšati svoje proizvode, primjerice više ulagati u ambalažu, i biti u istom rangu sa proizvođačkim markama.
Abstract (english)
This thesis consists of two main parts. The first part discusses benchmarking, marketing, and competition. The purpose of benchmarking is to analyse competitors, i.e., their strengths and weaknesses in order to improve their own business and to be ahead of them. The advantages of benchmarking are increased product quality, customer satisfaction, profit, and new business opportunities. In the second part of the paper, a survey was conducted to assess the respondents’ opinions on brands and trademarks. Today, there are many trademarks on the market offering products at more affordable prices than brands, which attracts customers and makes them more popular. Research has shown that customers have a positive opinion on brand names, but still in some cases opt for trademarks. Although at a high level of quality, trademarks could further improve their products, for example by investing more in packaging and being on the same level with brand names
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:112:618705
Study programmeTitle: Professional study of Accounting
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-09-23 09:04:39