In order for the company to achieve its goals and the desired profit, it is important how it will perform in the market. Due to constant changes and in view of the great market competition, the company has to use various tools and techniques. Advertising through the mass media is one of the most important tools of a company in marketing communication combined with other marketing strategies. It provides one-way information on products and services geared toward the market. It represents their existence, image, social inclusion and corporate responsibility. Nowadays, mass media are an indispensable component of modern culture. Development of society and technology has encouraged change and progress. The traditional media has been slowly suppressed by the Internet, which has become one of the indispensable channels of communication. We can say that the Internet is becoming the new leading platform in the role of advertisment.