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undergraduate thesis
PSIHOLOŠKI MODELI PONAŠANJA KUPACA U TEORIJI I PRAKSI
2021. urn:nbn:hr:112:268218
Potrebica, Ivan
Polytehnic in Pozega

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Potrebica, I. (2021). PSIHOLOŠKI MODELI PONAŠANJA KUPACA U TEORIJI I PRAKSI (Undergraduate thesis). Požega: Polytehnic in Pozega. Retrieved from https://urn.nsk.hr/urn:nbn:hr:112:268218

Potrebica, Ivan. "PSIHOLOŠKI MODELI PONAŠANJA KUPACA U TEORIJI I PRAKSI." Undergraduate thesis, Polytehnic in Pozega, 2021. https://urn.nsk.hr/urn:nbn:hr:112:268218

Potrebica, Ivan. "PSIHOLOŠKI MODELI PONAŠANJA KUPACA U TEORIJI I PRAKSI." Undergraduate thesis, Polytehnic in Pozega, 2021. https://urn.nsk.hr/urn:nbn:hr:112:268218

Potrebica, I. (2021). 'PSIHOLOŠKI MODELI PONAŠANJA KUPACA U TEORIJI I PRAKSI', Undergraduate thesis, Polytehnic in Pozega, accessed 10 May 2024, https://urn.nsk.hr/urn:nbn:hr:112:268218

Potrebica I. PSIHOLOŠKI MODELI PONAŠANJA KUPACA U TEORIJI I PRAKSI [Undergraduate thesis]. Požega: Polytehnic in Pozega; 2021 [cited 2024 May 10] Available at: https://urn.nsk.hr/urn:nbn:hr:112:268218

I. Potrebica, "PSIHOLOŠKI MODELI PONAŠANJA KUPACA U TEORIJI I PRAKSI", Undergraduate thesis, Polytehnic in Pozega, Požega, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:112:268218

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Metadata
TitlePSIHOLOŠKI MODELI PONAŠANJA KUPACA U TEORIJI I PRAKSI
Title (english)PSYCHOLOGICAL MODELS OF CUSTUMER BEHAVIOR IN THEORY AND PRACTICE
AuthorIvan Potrebica
MentorAnton Devčić (mentor)
Committee memberMarko Šostar (predsjednik povjerenstva)
Committee memberAnton Devčić (član povjerenstva)
Committee memberBerislav Andrlić (član povjerenstva)
GranterPolytehnic in Pozega
Požega
Defense date and country2021-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ponašanje potrošača znanstvena je grana koja koja se odnosi na ponašanje krajnjeg potrošača pri procesu kupovine. Odluka o konačnoj kupnji rezultat je mnogih faktora, specifično za svakog pojedinca, a to su prije svega ekonomski, psihološki, socijalni, osobni i kulturalni faktori. Identificiranjem i razumijevanjem čimbenika koji utječu na njihove kupce, brandovi imaju priliku razviti strategiju, marketinšku poruku i reklamne kampanje koje su u skladu s potrebama i načinima razmišljanja svojih ciljnih potrošača. Ovaj rad bavi se psihološkim modelima ponašanja kupaca. Osnovni cilj ovog rada je upoznati značaj znanstvene grane ponašanja potrošača, osnovne modele ponašanja potrošača i pobliže upoznati glavne psihološke faktore koji utjeću na odluku kupca o kupovini određenog proizvoda. Rad će koristiti kvantitativnu metodu istraživanja (anketu) kako bi se utvrdile navike i glavni čimbenici utjecaja na odluku o kupovini određenih proizvoda u online trgovinama.
Abstract (english)
Consumer behavior is a scientific branch that refers to the behavior of the end consumer in the buying process. The decision to make the final purchase is the result of many factors, specific to each individual, and these are primarily economic, psychological, social, personal and cultural factors. By identifying and understanding the factors that affect their customers, brands have the opportunity to develop a strategy, marketing message and advertising campaigns that are in line with the needs and ways of thinking of their target consumers. This paper deals with psychological models of consumer behavior. The main goal of this paper is to obtain an understanding of the importance of the scientific branch of consumer behavior, basic models of consumer behavior and to get acquainted with the main psychological factors that influence the customer's decision to buy a particular product. The paper will use a quantitative research method (survey) to determine the habits and main factors influencing the decision to purchase certain products in online stores.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:112:268218
Study programmeTitle: Professional study of Commerce
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-06-23 06:48:57