The topic of the masters thesis is the application of marketing metrics, the premium price rate in the hotel industry. Considering the types of accommodation facilities in the hotel industry, a group of small family hotels was selected for the research, with a emphasis on the operations of these hotels in the continental part of Croatia, especially in Slavonia. The main goal of this paper is to determine whether the application of marketing metrics, more precisely the application of premium price rates, in hotel operations, can achieve business results, or increase hotel occupancy, and thus increase revenue. The theoretical part of the paper relates to the definition and concept of prices, price management in the hotel industry and the theoretical aspect of marketing metrics. In there search part of the paper, the prices of overnight stays in small hotels were analyzed, applying the marketing metrics, the rate of the premium price. This analysis found that the observed hotel has large deviations from the average market price, and could consider reducing the price.