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master's thesis
ELEKTRONIČKA MALOPRODAJA
2021. urn:nbn:hr:112:178729
Malvić, Karmen
Polytehnic in Pozega
Social department

Cite this document

Malvić, K. (2021). ELEKTRONIČKA MALOPRODAJA (Master's thesis). Požega: Polytehnic in Pozega. Retrieved from https://urn.nsk.hr/urn:nbn:hr:112:178729

Malvić, Karmen. "ELEKTRONIČKA MALOPRODAJA." Master's thesis, Polytehnic in Pozega, 2021. https://urn.nsk.hr/urn:nbn:hr:112:178729

Malvić, Karmen. "ELEKTRONIČKA MALOPRODAJA." Master's thesis, Polytehnic in Pozega, 2021. https://urn.nsk.hr/urn:nbn:hr:112:178729

Malvić, K. (2021). 'ELEKTRONIČKA MALOPRODAJA', Master's thesis, Polytehnic in Pozega, accessed 02 January 2025, https://urn.nsk.hr/urn:nbn:hr:112:178729

Malvić K. ELEKTRONIČKA MALOPRODAJA [Master's thesis]. Požega: Polytehnic in Pozega; 2021 [cited 2025 January 02] Available at: https://urn.nsk.hr/urn:nbn:hr:112:178729

K. Malvić, "ELEKTRONIČKA MALOPRODAJA", Master's thesis, Polytehnic in Pozega, Požega, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:112:178729

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Metadata
TitleELEKTRONIČKA MALOPRODAJA
Title (english)ELECTRONIC RETAIL
AuthorKarmen Malvić
MentorAntun Marinac (mentor)
Committee memberKristian Đokić (predsjednik povjerenstva)
Committee memberAntun Marinac (član povjerenstva)
Committee memberHrvoje Budić (član povjerenstva)
GranterPolytehnic in Pozega
(Social department)
Požega
Defense date and country2021-01-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Elektronička trgovina postala je moguća zahvaljujući elektroničkoj razmjeni podataka, odnosno, razmjeni poslovnih dokumenata sa jednog računala na drugo u standardnom formatu. Pojavom interneta i world wide web-a počeli su se pojavljivati i prvi oblici elektroničke trgovine, pa tako i elektroničke maloprodaje. Tako je 90-ih godina 20. stoljeća osnovan Amazon i eBay, koji su danas neizostavan dio svakodnevne kupovine ljudi diljem svijeta. Elektronička maloprodaja omogućuje poduzećima pristup širem tržištu, odnosno, daje im mogućnost da posluju globalno putem web mjesta, pri čemu veliku ulogu igra i globalna distribucijska mreža. Ona je dio većeg segmenta elektroničke trgovine koja se dijeli na četiri skupine: B2C (poslovni potrošač prodaje krajnjem potrošaču) što je ujedno sinonim za elektroničku maloprodaju, a tu su i B2B (poslovni potrošač prodaje poslovnom potrošaču), C2C (krajnji potrošač prodaje krajnjem potrošaču) te C2B (krajnji potrošač prodaje poslovnom potrošaču). U ovom radu opisana je elektronička maloprodaja, njeni modeli, primjeri te statistički podaci o elektroničkoj maloprodaji u svijetu i Hrvatskoj
Abstract (english)
E-commerce has become possible thanks to electronic data exchange, ie the exchange of business documents from one computer to another in a standard format. With the occurence of the Internet and the world wide web, the first forms of e-commerce began to appear, including e- retail. During the 90s years of the 20th century, e-retailers Amazon and eBay were founded, and since they became indispensable part of everyday shopping experience of people around the world. Electronic retail enables companies to access a wider market, ie gives them the opportunity to do business globally through websites, in which a large role is played by the global distribution network. It is part of a larger segment of e-commerce that is divided into four groups: B2C (business consumer sells to the end consumer) which is also synonymous with e- retail, B2B (business consumer sells to the business consumer), C2C (end consumer sells to the end consumer) ) and C2B (end consumer sales to business consumer). This paper describes electronic retail, its models, examples and statistical data on electronic retail in the world and in Croatia.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:112:178729
Study programmeTitle: Specialist professional graduate study of Trade Business
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-06-15 08:44:47