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undergraduate thesis
MARKETING PLAN KAO KLJUČ USPJEHA PODUZEĆA
2021. urn:nbn:hr:112:285048
Barišić, Luka
Polytehnic in Pozega
Social department

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Barišić, L. (2021). MARKETING PLAN KAO KLJUČ USPJEHA PODUZEĆA (Undergraduate thesis). Požega: Polytehnic in Pozega. Retrieved from https://urn.nsk.hr/urn:nbn:hr:112:285048

Barišić, Luka. "MARKETING PLAN KAO KLJUČ USPJEHA PODUZEĆA." Undergraduate thesis, Polytehnic in Pozega, 2021. https://urn.nsk.hr/urn:nbn:hr:112:285048

Barišić, Luka. "MARKETING PLAN KAO KLJUČ USPJEHA PODUZEĆA." Undergraduate thesis, Polytehnic in Pozega, 2021. https://urn.nsk.hr/urn:nbn:hr:112:285048

Barišić, L. (2021). 'MARKETING PLAN KAO KLJUČ USPJEHA PODUZEĆA', Undergraduate thesis, Polytehnic in Pozega, accessed 09 May 2024, https://urn.nsk.hr/urn:nbn:hr:112:285048

Barišić L. MARKETING PLAN KAO KLJUČ USPJEHA PODUZEĆA [Undergraduate thesis]. Požega: Polytehnic in Pozega; 2021 [cited 2024 May 09] Available at: https://urn.nsk.hr/urn:nbn:hr:112:285048

L. Barišić, "MARKETING PLAN KAO KLJUČ USPJEHA PODUZEĆA", Undergraduate thesis, Polytehnic in Pozega, Požega, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:112:285048

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Metadata
TitleMARKETING PLAN KAO KLJUČ USPJEHA PODUZEĆA
Title (english)MARKETING PLAN AS THE KEY TO BUSINESS SUCCESS
AuthorLuka Barišić
MentorMarko Šostar (mentor)
Committee memberBerislav Andrlić (predsjednik povjerenstva)
Committee memberMarko Šostar (član povjerenstva)
Committee memberAnton Devčić (član povjerenstva)
GranterPolytehnic in Pozega
(Social department)
Požega
Defense date and country2021-07-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Marketing planiranje je zahtjevan posao, ima raznih problema koje pomoću dobro razrađenog plana te probleme možemo nadvladati, ali i sama priprema, definiranje strategija, analize mogu predstavljati određene poteškoće. Cilj ovog rada je pokazati kroz teorijski i praktični dio pokazati kako marketing, marketing planiranje utječe na poslovanje, te na kraju dolazimo do važnog zaključka, da je plan bitan faktor poduzeća, ali ne samo u poslovnom smislu. Plan se može definirati kroz možda tri ključne faze koje može poslovanje učiniti uspješnim, a to su: planiranje, provedba i kontrola. Jasno je da moramo provesti različite analize stanja situacije u poduzeću, ali i izvan njega; analiza kreira strategiju, a strategija donosi konkretne ciljeve.
Abstract (english)
Marketing planning is a demanding job, there are various problems that we can overcome with a well-developed plan, but the preparation itself, defining strategies, analyzes can present certain difficulties. The aim of this paper is to show through theoretical and practical part to show how marketing, marketing planning affects the business, and finally we come to the important conclusion that the plan is an important factor of the company, but not only in business terms. A plan can be defined through perhaps three key phases that can make a business successful, and these are: planning, implementation, and control. It is clear that we need to conduct various analyzes of the situation in the company, but also outside it; analysis creates strategy, and strategy brings concrete goals .
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:112:285048
Study programmeTitle: Professional study of Commerce
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-06-14 08:38:02