Web Site Quality Evaluation in Tourism

Grgona, Jadranko; Andrlić, Berislav; Kukuljan, Valter

Scientific paper - Other

Web Site Quality Evaluation in Tourism

In: Proceedings of 1st International Conference "Vallis Aurea" focus on regional development. Požega: Veleučilište u Požegi; DAAAM International Vienna, 2008. pp. 273-279. urn:nbn:hr:112:523410

Grgona, Jadranko; Andrlić, Berislav; Kukuljan, Valter

Cite this document

APA 6th Edition

Grgona, J., Andrlić, B. & Kukuljan, V. (2008). Web Site Quality Evaluation in Tourism. Proceedings of 1st International Conference "Vallis Aurea" focus on regional development (pp. 273-279). Požega: Veleučilište u Požegi; DAAAM International Vienna. Retrieved from https://urn.nsk.hr/urn:nbn:hr:112:523410

MLA 8th Edition

Grgona, Jadranko, et al. "Web Site Quality Evaluation in Tourism." Proceedings of 1st International Conference "Vallis Aurea" focus on regional development, Veleučilište u Požegi; DAAAM International Vienna, 2008, pp. 273-279. https://urn.nsk.hr/urn:nbn:hr:112:523410

Chicago 17th Edition

Grgona, Jadranko, Berislav Andrlić and Valter Kukuljan. "Web Site Quality Evaluation in Tourism." In Proceedings of 1st International Conference "Vallis Aurea" focus on regional development, 273-279. Požega: Veleučilište u Požegi; DAAAM International Vienna, 2008. Accessed 2024 May 10. https://urn.nsk.hr/urn:nbn:hr:112:523410

Harvard

Grgona, J., Andrlić, B. and Kukuljan, V. (2008) 'Web Site Quality Evaluation in Tourism', Proceedings of 1st International Conference "Vallis Aurea" focus on regional development, Veleučilište u Požegi; DAAAM International Vienna, Požega, pp. 273-279. Available at: https://urn.nsk.hr/urn:nbn:hr:112:523410 (Accessed 10 May 2024)

Vancouver

Grgona J, Andrlić B, Kukuljan V. Web Site Quality Evaluation in Tourism. Proceedings of 1st International Conference "Vallis Aurea" focus on regional development. Požega: Veleučilište u Požegi; DAAAM International Vienna; 2008. Pp. 273-279. [cited 2024 May 10] Available at: https://urn.nsk.hr/urn:nbn:hr:112:523410

IEEE

J. Grgona, B. Andrlić and V. Kukuljan, "Web Site Quality Evaluation in Tourism", Proceedings of 1st International Conference "Vallis Aurea" focus on regional development Požega: Veleučilište u Požegi; DAAAM International Vienna, 2008. [Online] Available at: https://urn.nsk.hr/urn:nbn:hr:112:523410 [Accessed: 10 May 2024]

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Metadata

Title (english)	Web Site Quality Evaluation in Tourism
Title (croatian)	Vrednovanje kvalitete web stranica u turizmu
Author	Jadranko Grgona
Author	Berislav Andrlić
Author	Valter Kukuljan
Author's institution	Polytehnic in Pozega
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics
Abstract (english)	The recent development of tourism industry suggests an important role that marketing concept has due to contemporary business trends. Information technology has changed fundamentally the very nature of marketing. Most tourism firms have started developing e-marketing strategies for the web. As a result, e-marketing is growing at a dramatic pace and is significantly impacting tourist market behaviour. This paper uses the extended Model of Internet Commerce Adoption to evaluate the level of tourism web site development in Brodsko Posavska County. Authors also offers some proposals on future development in this sector of e-marketing.
Abstract (croatian)	Razvoj turisticke industrije današnjice nemoguce je zamisliti bez upotrebe suvremenih marketinških koncepata u poslovanju. Informacijske tehnologije u potpunosti su promijenile prirodu marketinga. Slijedom toga, mnoga turisticka poduzeca su pocela razvijati e-marketing strategije. Kao rezultat tog procesa, e-marketing u znacajnoj mjeri dovodi i do promijenjenog potrošackog ponašanja turista. U radu se koristi prošireni e- MICA model u cilju vrednovanja stupnja kvalitete turistickih web stranica u Brodsko posavskoj županiji. Autori takoder nude i odredene prijedloge u cilju unapredenja postojecih e-marketing strategija.
Keywords (english)
Keywords (croatian)
Language	croatian
Publication type	Scientific paper - Other
Publication status	Published
Peer review	Peer review - international
Publication version	Published version
Publication title	Proceedings of 1st International Conference "Vallis Aurea" focus on regional development
Edition	2008
Numbering	pp. 273-279
ISBN	978-953-98762-7-0
URN:NBN	urn:nbn:hr:112:523410
Publication	2008
Conference	Title: 1st International Conference "Vallis Aurea" focus on regional development Location: Požega, Croatia Start date: 2008-09-19 End date: 2008-09-19 Assembly type: Poster
Type of resource	Text
Publisher	Veleučilište u Požegi; DAAAM International Vienna
Publishing place	Požega
Access conditions	Open access
Terms of use
Created on	2019-10-31 07:43:16