prikaz prve stranice dokumenta Web Site Quality Evaluation in Tourism
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Scientific paper - Other
Web Site Quality Evaluation in Tourism
In: Proceedings of 1st International Conference "Vallis Aurea" focus on regional development. Požega: Veleučilište u Požegi; DAAAM International Vienna, 2008. pp. 273-279. urn:nbn:hr:112:523410
Grgona, Jadranko; Andrlić, Berislav; Kukuljan, Valter

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Grgona, J., Andrlić, B. & Kukuljan, V. (2008). Web Site Quality Evaluation in Tourism. Proceedings of 1st International Conference "Vallis Aurea" focus on regional development (pp. 273-279). Požega: Veleučilište u Požegi; DAAAM International Vienna. Retrieved from https://urn.nsk.hr/urn:nbn:hr:112:523410

Grgona, Jadranko, et al. "Web Site Quality Evaluation in Tourism." Proceedings of 1st International Conference "Vallis Aurea" focus on regional development, Veleučilište u Požegi; DAAAM International Vienna, 2008, pp. 273-279. https://urn.nsk.hr/urn:nbn:hr:112:523410

Grgona, Jadranko, Berislav Andrlić and Valter Kukuljan. "Web Site Quality Evaluation in Tourism." In Proceedings of 1st International Conference "Vallis Aurea" focus on regional development, 273-279. Požega: Veleučilište u Požegi; DAAAM International Vienna, 2008. Accessed 2024 November 26. https://urn.nsk.hr/urn:nbn:hr:112:523410

Grgona, J., Andrlić, B. and Kukuljan, V. (2008) 'Web Site Quality Evaluation in Tourism', Proceedings of 1st International Conference "Vallis Aurea" focus on regional development, Veleučilište u Požegi; DAAAM International Vienna, Požega, pp. 273-279. Available at: https://urn.nsk.hr/urn:nbn:hr:112:523410 (Accessed 26 November 2024)

Grgona J, Andrlić B, Kukuljan V. Web Site Quality Evaluation in Tourism. Proceedings of 1st International Conference "Vallis Aurea" focus on regional development. Požega: Veleučilište u Požegi; DAAAM International Vienna; 2008. Pp. 273-279. [cited 2024 November 26] Available at: https://urn.nsk.hr/urn:nbn:hr:112:523410

J. Grgona, B. Andrlić and V. Kukuljan, "Web Site Quality Evaluation in Tourism", Proceedings of 1st International Conference "Vallis Aurea" focus on regional development Požega: Veleučilište u Požegi; DAAAM International Vienna, 2008. [Online] Available at: https://urn.nsk.hr/urn:nbn:hr:112:523410 [Accessed: 26 November 2024]

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Metadata
Title (english)Web Site Quality Evaluation in Tourism
Title (croatian)Vrednovanje kvalitete web stranica u turizmu
AuthorJadranko Grgona
AuthorBerislav Andrlić
AuthorValter Kukuljan
Author's institutionPolytehnic in Pozega
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
The recent development of tourism industry suggests an important role that marketing concept has due to contemporary business trends. Information technology has changed fundamentally the very nature of marketing. Most tourism firms have started developing e-marketing strategies for the web. As a result, e-marketing is growing at a dramatic pace and is significantly impacting tourist market behaviour. This paper uses the extended Model of Internet Commerce Adoption to evaluate the level of tourism web site development in Brodsko Posavska County. Authors also offers some proposals on future development in this sector of e-marketing.
Abstract (croatian)
Razvoj turisticke industrije današnjice nemoguce je zamisliti bez upotrebe suvremenih marketinških koncepata u poslovanju. Informacijske tehnologije u potpunosti su promijenile prirodu marketinga. Slijedom toga, mnoga turisticka poduzeca su pocela razvijati e-marketing strategije. Kao rezultat tog procesa, e-marketing u znacajnoj mjeri dovodi i do promijenjenog potrošackog ponašanja turista. U radu se koristi prošireni e- MICA model u cilju vrednovanja stupnja kvalitete turistickih web stranica u Brodsko posavskoj županiji. Autori takoder nude i odredene prijedloge u cilju unapredenja postojecih e-marketing strategija.
Keywords (english)
Keywords (croatian)
Languagecroatian
Publication typeScientific paper - Other
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Publication titleProceedings of 1st International Conference "Vallis Aurea" focus on regional development
Edition2008
Numberingpp. 273-279
ISBN978-953-98762-7-0
URN:NBNurn:nbn:hr:112:523410
Publication2008
ConferenceTitle: 1st International Conference "Vallis Aurea" focus on regional development
Location: Požega, Croatia
Start date: 2008-09-19
End date: 2008-09-19
Assembly type: Poster
Type of resourceText
PublisherVeleučilište u Požegi; DAAAM International Vienna
Publishing placePožega
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-10-31 07:43:16