According to a survey conducted via the internet on ecological fruit consumption, the following results were obtained. Most of the respondents are familiar with the term ecologically grown fruit, and think that such fruit is healthy and consume it. Information is most sought on the internet, and the offer of ecological crops on the market is considered insufficient. A large number of respondents have undoubted opinion about the price of organic product themselves and their values, as well as whether the products bear the eco label. Survey respondents want to have more information on ecologically grown fruit, and believes that the grown fruits will have a future in global agriculture as well as being a key to a health. Also the results showed us that the respondents would continue to consume and inform about ecologically grown fruit. Such data give us an insight into how well women and men of different ages know only ecological fruits and how much they consume it. Do they accept new types of production, such as ecology based on ecologically clean and economically viable agricultural production, and just like this should be made available for grater consumption due to their own health.