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undergraduate thesis
"DIZAJN U FUNKCIJI MARKETINGA"
2019. urn:nbn:hr:112:775742
Sokol, Ivan
Polytehnic in Pozega
Social department

Cite this document

Sokol, I. (2019). "DIZAJN U FUNKCIJI MARKETINGA" (Undergraduate thesis). Požega: Polytehnic in Pozega. Retrieved from https://urn.nsk.hr/urn:nbn:hr:112:775742

Sokol, Ivan. ""DIZAJN U FUNKCIJI MARKETINGA"." Undergraduate thesis, Polytehnic in Pozega, 2019. https://urn.nsk.hr/urn:nbn:hr:112:775742

Sokol, Ivan. ""DIZAJN U FUNKCIJI MARKETINGA"." Undergraduate thesis, Polytehnic in Pozega, 2019. https://urn.nsk.hr/urn:nbn:hr:112:775742

Sokol, I. (2019). '"DIZAJN U FUNKCIJI MARKETINGA"', Undergraduate thesis, Polytehnic in Pozega, accessed 17 May 2024, https://urn.nsk.hr/urn:nbn:hr:112:775742

Sokol I. "DIZAJN U FUNKCIJI MARKETINGA" [Undergraduate thesis]. Požega: Polytehnic in Pozega; 2019 [cited 2024 May 17] Available at: https://urn.nsk.hr/urn:nbn:hr:112:775742

I. Sokol, ""DIZAJN U FUNKCIJI MARKETINGA"", Undergraduate thesis, Polytehnic in Pozega, Požega, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:112:775742

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Metadata
Title"DIZAJN U FUNKCIJI MARKETINGA"
Title (english)"DESIGN IN THE FUNCTION OF MARKETING"
AuthorIvan Sokol
MentorMarko Šostar (mentor)
Committee memberHrvoje Budić (predsjednik povjerenstva)
Committee memberMarko Šostar (član povjerenstva)
Committee memberAnton Devčić (član povjerenstva)
GranterPolytehnic in Pozega
(Social department)
Požega
Defense date and country2019-07-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ovaj rad je usmjeren na dizajn samog proizvoda, njegov vanjski izgled, iako dizajn nije među najvažnijim elementima, on ima veliki utjecaj na samu prodaju proizvoda, jer će velika većina kupiti proizvod na temelju dizajna. U uvjetima brzih promjena i globalne konkurencije važno je postaviti dobar, jednostavan i prepoznatljiv dizajn. Kod grafičkog dizajna ambalaže bitan je izbor boja, veličina slova, vrsta slova, čitljivost i na kraju sve to mora biti usklađeno da privuče pažnju, zadrži pažnju i pozove na kupovinu, jer dobro je poznata tvrdnja da ambalaža prodaje proizvod. Ambalaža danas osim svoje zaštitne i transportne uloge sve češće ima i promotivnu ulogu.
Abstract (english)
This work focuses on the design of the product itself, its exterior appearance, though design is not among the most important elements, it has a major impact on the sales of the product itself, as most will buy a product based on design. In the condition so fast changes and global competition it is important to to set up a good, simple and recognizable design. In graphic design, the choice of colours, fonts, type of letters, legibility and ultimately everything must be aligned to attract attention, keep your attention, and appeal, as the well-known statement that the packaging is selling a product is well known. Packaging, besides its protective and transport roles, has more and more a promotional role.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:112:775742
Study programmeTitle: Professional study of Accounting
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-07-18 10:59:16