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Scientific paper - Other
Web Wine Marketing: Theory and Practice
In: Proceedings of the 2nd International Conference „Vallis Aurea“: Focus on Regional Development. Požega: Veleučilište u Požegi; DAAAM International Vienna, 2010. pp. 21-27. urn:nbn:hr:112:399351
Andrlić, Berislav; Ružić, Ivan

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Andrlić, B. & Ružić, I. (2010). Web Wine Marketing: Theory and Practice. Proceedings of the 2nd International Conference „Vallis Aurea“: Focus on Regional Development (pp. 21-27). Požega: Veleučilište u Požegi; DAAAM International Vienna. Retrieved from https://urn.nsk.hr/urn:nbn:hr:112:399351

Andrlić, Berislav and Ivan Ružić. "Web Wine Marketing: Theory and Practice." Proceedings of the 2nd International Conference „Vallis Aurea“: Focus on Regional Development, Veleučilište u Požegi; DAAAM International Vienna, 2010, pp. 21-27. https://urn.nsk.hr/urn:nbn:hr:112:399351

Andrlić, Berislav and Ivan Ružić. "Web Wine Marketing: Theory and Practice." In Proceedings of the 2nd International Conference „Vallis Aurea“: Focus on Regional Development, 21-27. Požega: Veleučilište u Požegi; DAAAM International Vienna, 2010. Accessed 2024 December 11. https://urn.nsk.hr/urn:nbn:hr:112:399351

Andrlić, B. and Ružić, I. (2010) 'Web Wine Marketing: Theory and Practice', Proceedings of the 2nd International Conference „Vallis Aurea“: Focus on Regional Development, Veleučilište u Požegi; DAAAM International Vienna, Požega, pp. 21-27. Available at: https://urn.nsk.hr/urn:nbn:hr:112:399351 (Accessed 11 December 2024)

Andrlić B, Ružić I. Web Wine Marketing: Theory and Practice. Proceedings of the 2nd International Conference „Vallis Aurea“: Focus on Regional Development. Požega: Veleučilište u Požegi; DAAAM International Vienna; 2010. Pp. 21-27. [cited 2024 December 11] Available at: https://urn.nsk.hr/urn:nbn:hr:112:399351

B. Andrlić and I. Ružić, "Web Wine Marketing: Theory and Practice", Proceedings of the 2nd International Conference „Vallis Aurea“: Focus on Regional Development Požega: Veleučilište u Požegi; DAAAM International Vienna, 2010. [Online] Available at: https://urn.nsk.hr/urn:nbn:hr:112:399351 [Accessed: 11 December 2024]

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Metadata
Title (english)Web Wine Marketing: Theory and Practice
AuthorBerislav Andrlić
AuthorIvan Ružić
Author's institutionPolytehnic in Pozega
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
Key factors which had an influence to changes in world market, including technology and globalization, can be showed as four specific powers, which can form new digital era including digitalization and connectivity, forming new shapes of mediators and adjusting to customers wishes. Following appearance of those trends there is a new form of sales on the wine market, using Internet as communication and transaction channel.
Keywords (english)
Languageenglish
Publication typeScientific paper - Other
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Publication titleProceedings of the 2nd International Conference „Vallis Aurea“: Focus on Regional Development
Edition2010
Numberingpp. 21-27
ISBN978-953-7744-06-9
URN:NBNurn:nbn:hr:112:399351
Publication2010
ConferenceTitle: International Conference Vallis Aurea focus on regional development
Location: Požega, Croatia
Start date: 2010-09-03
End date: 2010-09-03
Assembly type: Lecture
Document URLhttp://bib.irb.hr/503593
Type of resourceText
PublisherVeleučilište u Požegi; DAAAM International Vienna
Publishing placePožega
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-04-18 10:34:37