prikaz prve stranice dokumenta Marketing perception of educators on the mediation role of ease of use in predicting the relationship between teacher competence and use behaviour
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Scientific paper - Original scientific paper
Marketing perception of educators on the mediation role of ease of use in predicting the relationship between teacher competence and use behaviour
International Journal Vallis Aurea, 4 (2018), 2; 5-18. https://doi.org/10.2507/IJVA.4.2.1.51
Toc Kurian, Simmy; Ramanathan, Hareesh; Andrlić, Berislav

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Toc Kurian, S., Ramanathan, H. & Andrlić, B. (2018). Marketing perception of educators on the mediation role of ease of use in predicting the relationship between teacher competence and use behaviour. International Journal Vallis Aurea, 4. (2), 5-18. doi: 10.2507/IJVA.4.2.1.51

Toc Kurian, Simmy, et al. "Marketing perception of educators on the mediation role of ease of use in predicting the relationship between teacher competence and use behaviour." International Journal Vallis Aurea, vol. 4, no. 2, 2018, pp. 5-18. https://doi.org/10.2507/IJVA.4.2.1.51

Toc Kurian, Simmy, Hareesh Ramanathan and Berislav Andrlić. "Marketing perception of educators on the mediation role of ease of use in predicting the relationship between teacher competence and use behaviour." International Journal Vallis Aurea 4, no. 2 (2018): 5-18. https://doi.org/10.2507/IJVA.4.2.1.51

Toc Kurian, S., Ramanathan, H. and Andrlić, B. (2018) 'Marketing perception of educators on the mediation role of ease of use in predicting the relationship between teacher competence and use behaviour', International Journal Vallis Aurea, 4(2), pp. 5-18. doi: 10.2507/IJVA.4.2.1.51

Toc Kurian S, Ramanathan H, Andrlić B. Marketing perception of educators on the mediation role of ease of use in predicting the relationship between teacher competence and use behaviour. International Journal Vallis Aurea [Internet]. 2018 December 31 [cited 2024 July 14];4(2):5-18. doi: 10.2507/IJVA.4.2.1.51

S. Toc Kurian, H. Ramanathan and B. Andrlić, "Marketing perception of educators on the mediation role of ease of use in predicting the relationship between teacher competence and use behaviour", International Journal Vallis Aurea, vol. 4, no. 2, pp. 5-18, December 2018. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:112:958034. [Accessed: 14 July 2024]

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Metadata
Title (english)Marketing perception of educators on the mediation role of ease of use in predicting the relationship between teacher competence and use behaviour
AuthorSimmy Toc Kurian
AuthorHareesh Ramanathan
AuthorBerislav Andrlić
Author's institutionPolytehnic in Pozega
(Social department)
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
This paper analyses the relationship between the teacher technology competence and their use of technology under the mediating influence of ease of use. The paper presents a set of results that are empirically tested on a sample of 387 high school and higher secondary school teachers from across 14 districts in Kerala, a southern state in India. A majority of these respondents had a teaching experience of more than eleven years and had been using computers for more than five years. The results reveal that technology competence among these teachers was moderately but positively correlated to their actual use of technology and this relationship was found to be mediated by ease of use of technology. The paper discusses the implications of these findings and makes recommendations to leverage these relationships so as to achieve greater technology integration.
Keywords (english)
Languageenglish
Publication typeScientific paper - Original scientific paper
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Journal titleInternational Journal Vallis Aurea
Numberingvol. 4, no. 2, pp. 5-18
p-ISSN2412-5210
e-ISSN1849-8485
DOIhttps://doi.org/10.2507/IJVA.4.2.1.51
URN:NBNurn:nbn:hr:112:958034
Publication2018-12-31
Document URLhttps://hrcak.srce.hr/index.php?show=clanak&id_clanak_jezik=317036
Type of resourceText
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) icon
Created on2019-03-07 12:47:32