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undergraduate thesis
TEHNIKE ISTRAŽIVANJA TRŽIŠTA
2019. urn:nbn:hr:112:775629
Ivković, Marija
Polytehnic in Pozega
Social department

Cite this document

Ivković, M. (2019). TEHNIKE ISTRAŽIVANJA TRŽIŠTA (Undergraduate thesis). Požega: Polytehnic in Pozega. Retrieved from https://urn.nsk.hr/urn:nbn:hr:112:775629

Ivković, Marija. "TEHNIKE ISTRAŽIVANJA TRŽIŠTA." Undergraduate thesis, Polytehnic in Pozega, 2019. https://urn.nsk.hr/urn:nbn:hr:112:775629

Ivković, Marija. "TEHNIKE ISTRAŽIVANJA TRŽIŠTA." Undergraduate thesis, Polytehnic in Pozega, 2019. https://urn.nsk.hr/urn:nbn:hr:112:775629

Ivković, M. (2019). 'TEHNIKE ISTRAŽIVANJA TRŽIŠTA', Undergraduate thesis, Polytehnic in Pozega, accessed 10 February 2025, https://urn.nsk.hr/urn:nbn:hr:112:775629

Ivković M. TEHNIKE ISTRAŽIVANJA TRŽIŠTA [Undergraduate thesis]. Požega: Polytehnic in Pozega; 2019 [cited 2025 February 10] Available at: https://urn.nsk.hr/urn:nbn:hr:112:775629

M. Ivković, "TEHNIKE ISTRAŽIVANJA TRŽIŠTA", Undergraduate thesis, Polytehnic in Pozega, Požega, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:112:775629

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Metadata
TitleTEHNIKE ISTRAŽIVANJA TRŽIŠTA
Title (english)MARKET RESEARCH TECHNIQUES
AuthorMarija Ivković
MentorMarko Šostar (mentor)
Committee memberAnton Devčić (predsjednik povjerenstva)
Committee memberMarko Šostar (član povjerenstva)
Committee memberBerislav Andrlić (član povjerenstva)
GranterPolytehnic in Pozega
(Social department)
Požega
Defense date and country2019-02-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Tržište je vrlo dinamična kategorija i kontinuirano se mijenja pa ga je iz tog razloga vrlo važno kontinuirano pratiti, istraživati i analizirati. Istraživanje tržišta nalazi se u podsustavu ekonomskih znanosti, a govoreći o primjeni istraživanja tržišta, može se istaknuti da je taj postupak u osnovi određen svim uobičajenim, tradicionalnim i klasičnim pristupima, metodama i tehnikama. U pogledu istraživanja tržišta javlja se mnoštvo tržišnih tehnika bez kojih istraživanje ne bi bilo potpuno, stoga su tržišne tehnike teorijski obrađene ovim radom. Danas, kao najzastupljenija tržišna tehnika je metoda ispitivanja čije se provođenje obavlja putem pošte, telefona, računala i osobnim ispitivanjem. U empirijskom dijelu rada obrađena je metoda ispitivanja putem računala, odnosno proveden je anketni upitnik na temu ispitivanja stavova i učinkovitosti tehnika istraživanja tržišta.
Abstract (english)
The market is a very dynamic category and it is always changing so for that reason it is important to continually monitor, investigate and analyse it. Market research is a subsystem of economic sciences, and speaking of market research application, it can be distinguished that the procedure is basically defined by all common, traditional and classic approaches, methods and techniques. In terms of market research, there is a multitude of marketing techniques without which research would not be complete, so marketing techniques are theoretically explained in this work. Nowadays, the most common marketing technique is the method of questionnaire, which can be carried out by mail, telephone, computer and personal inquiry. In the empirical part of the work, the online questionnaire method was examined, i.e. a survey was carried out on the subject of examining attitudes and the efficiency of market research techniques.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:112:775629
Study programmeTitle: Professional study of Accounting
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-03-07 12:13:30