paper, the topic The importance and implementation of retail promotion will be explained. To understand and realise the importance of promotion as a way of communication between trading companies with the market and the public, it is necessary to explore promotional activities. Promotion is an activity that is primarily directed towards the end customer as a success indicator of promotion, then to trading companies which, with their purchase-related recommendation, affect the end customer. Accordingly, the importance of promotion is reflected in the satisfaction of the end customer after promotional activities which serve to remind, inform and encourage to take action. Technological development includes the development of the retail, which goes hand in hand with the trends in promotion with the targeted attraction of the public and potential buyers. Additionally, promotional activities such as advertising, personal sales, sales promotion, public relations, and direct marketing are presented in two retail forms in the practical example: a supermarket and a kiosk that aim to inform about the product, differentiate the product, and emphasize its value.