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undergraduate thesis
ANALIZA MASOVNIH MEDIJA
2018. urn:nbn:hr:112:977743
Stipić, Marija
Polytehnic in Pozega
Social department

Cite this document

Stipić, M. (2018). ANALIZA MASOVNIH MEDIJA (Undergraduate thesis). Požega: Polytehnic in Pozega. Retrieved from https://urn.nsk.hr/urn:nbn:hr:112:977743

Stipić, Marija. "ANALIZA MASOVNIH MEDIJA." Undergraduate thesis, Polytehnic in Pozega, 2018. https://urn.nsk.hr/urn:nbn:hr:112:977743

Stipić, Marija. "ANALIZA MASOVNIH MEDIJA." Undergraduate thesis, Polytehnic in Pozega, 2018. https://urn.nsk.hr/urn:nbn:hr:112:977743

Stipić, M. (2018). 'ANALIZA MASOVNIH MEDIJA', Undergraduate thesis, Polytehnic in Pozega, accessed 27 March 2025, https://urn.nsk.hr/urn:nbn:hr:112:977743

Stipić M. ANALIZA MASOVNIH MEDIJA [Undergraduate thesis]. Požega: Polytehnic in Pozega; 2018 [cited 2025 March 27] Available at: https://urn.nsk.hr/urn:nbn:hr:112:977743

M. Stipić, "ANALIZA MASOVNIH MEDIJA", Undergraduate thesis, Polytehnic in Pozega, Požega, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:112:977743

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Metadata
TitleANALIZA MASOVNIH MEDIJA
Title (english)MASS MEDIA ANALYSIS
AuthorMarija Stipić
MentorBerislav Andrlić (mentor)
Committee memberMarko Šostar (predsjednik povjerenstva)
Committee memberBerislav Andrlić (član povjerenstva)
Committee memberHrvoje Budić (član povjerenstva)
GranterPolytehnic in Pozega
(Social department)
Požega
Defense date and country2018-11-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Pojam masovnih medija definira se kao prijenosnika oglasa masovnoj ili ciljanoj skupini. To je skupni naziv za sredstva komunikacije koja djeluju na čitatelja, slušatelja i gledatelja. Posljednjih godina masovni mediji imaju veliki utjecaj na potrošače i oni su ti koji nagovaraju kupca na potrošnju odnosno kupnju. Masovne mediji dijele se prema tipu, razini i dosegu, obliku vlasništva te prema programu i načinu privređivanja. U masovne medije prema tipu ubrajaju se novine, tjednici, časopisi, radio i televizija. Svaki od navedenih ima svoje prednosti i nedostatke. Medij koji je pokupio najveće simpatije i ostvario najveće rezultate je internet. Sve prednosti masovnih medija su sročene u jedan medij putem kojim se proizvođači najviše koriste kako bi došli do ciljanog tržišta. Trgovina Ivana primjer je kako prodaja putem interneta dovodi do pozitivnih i uspješnih rezultata.
Abstract (english)
The term mass media is defined as an ad for a mass or target group. This is a collective name for communication tools that act on readers, listeners, and viewers. In recent years, mass media have a major impact on consumers and they are the ones that encourage the customer to spend or buy. Mass media are divided by type, level and reach, ownership form, and program and mode of business. Mass media by type include newspapers, weekly magazines, magazines, radio and television. Each of the above has its own advantages and disadvantages. The media that has captured the greatest sympathy and achieved the greatest results is the internet. Any transfer of the benefits of mass media is packed into one medium through which the producers use the most to reach the targeted market. Ivan's shop is an example of how sales through the internet lead to positive and successful results.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:112:977743
Study programmeTitle: Professional study of Accounting
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-01-07 08:08:16