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undergraduate thesis
MARKA PROIZVODA
2015. urn:nbn:hr:112:951424
Novačić, Darko
Polytehnic in Pozega
Social department

Cite this document

Novačić, D. (2015). MARKA PROIZVODA (Undergraduate thesis). Požega: Polytehnic in Pozega. Retrieved from https://urn.nsk.hr/urn:nbn:hr:112:951424

Novačić, Darko. "MARKA PROIZVODA." Undergraduate thesis, Polytehnic in Pozega, 2015. https://urn.nsk.hr/urn:nbn:hr:112:951424

Novačić, Darko. "MARKA PROIZVODA." Undergraduate thesis, Polytehnic in Pozega, 2015. https://urn.nsk.hr/urn:nbn:hr:112:951424

Novačić, D. (2015). 'MARKA PROIZVODA', Undergraduate thesis, Polytehnic in Pozega, accessed 13 May 2024, https://urn.nsk.hr/urn:nbn:hr:112:951424

Novačić D. MARKA PROIZVODA [Undergraduate thesis]. Požega: Polytehnic in Pozega; 2015 [cited 2024 May 13] Available at: https://urn.nsk.hr/urn:nbn:hr:112:951424

D. Novačić, "MARKA PROIZVODA", Undergraduate thesis, Polytehnic in Pozega, Požega, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:112:951424

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Metadata
TitleMARKA PROIZVODA
Title (english)BRAND OF THE PRODUCT
AuthorDarko Novačić
MentorMarko Šostar (mentor)
Committee memberMario Hak
Committee memberMarko Šostar
Committee memberAnton Devčić
GranterPolytehnic in Pozega
(Social department)
Požega
Defense date and country2015-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Ovaj rad usmjeren je prema važnosti marke proizvoda na tržištu. Svaka marka na tržištu, osobito u novije doba, mora imati određene elemente kojima će zadovoljiti sve potrebe kupaca. Tržišnu vrijednost marke određuje zadovoljenost kupčevih potreba što stvara odanost kupaca. Jaku odanost poželjno je održavati promišljenim marketingom za što je potrebna i jaka radna snaga. Tržište svakim danom zahtjeva sve više od marki tako da sve suvremene marke moraju pratiti trendove ako žele opstati. Suvremeni svijet promociju marke stavlja u bolji položaj dajući joj i nove medije koji olakšavaju taj posao. Marka je u novije doba postala proizvod koji cirkulira tržištem od jednog vlasnika do drugog, dakle moguća je kupoprodaja same marke.
Abstract (english)
This paper has a focus on brand products on the market. Every brand on the market, especially at the present time, must have a certain elements that will meet the needs of the consumers. The market value of brands determines the content of customers' needs which create loyalty. For promotion of brand is important to have strong workforce and really good promotion. The market is demanding every day more from brands, therefore brands must follow trends if they want to subsist. There are new medias in modern world which helps to facilitate promotion. New time demands brands like products which are circulating from one owner to another, which indicate purchasing of brands.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:112:951424
Study programmeTitle: Professional study of Commerce
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2015-09-28 10:57:04